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Gucci Marketing and Communications Manager

4 months ago

Ho Chi Minh City, Vietnam Groupe Kering Full time

Summary

Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

**Job Description**:
Brand Communications & Public Relations
- Plan and support implementations of PR campaigns, product, media launches, brand initiatives and market rollouts in Vietnam and ensure the alignment with global and regional brand strategy.
- Develop and support Vietnam for product launches with press, VIP, influencer for brand stories, partnerships to build awareness, desirability and increase store traffics.
- Plan and support PR campaigns & activities to generate quality brand visibility and drive earned media through PR, editorials, events and all activations across all online and offline platforms.
- Plan and support Vietnam market for VIPs and influencers storytelling & content creation opportunities to ensure brand desirability in the region.
- Ensure the quality of the implementation of events, press trips, creative product placement, brand stories, editorials and other projects.
- Plan and organize effective off site and instore events in the region that are in line with worldwide brand strategy,
- Communicate with Headquarters for all assets, tools and press materials.
- Manage the distribution of media assets & PR samples planning.
- Continually nurture PR campaigns, maximize PR editorial coverage and meet defined editorial targets
- Monitor, analyze and communicate PR results for evaluation and improvements, manage regular reports and communicate with Headquarters.
- Facilitate internal communications with all local markets, Headquarters and key stakeholders.
- Manage reports such as PR online and offline, fashion trends, data, competitor’s performance, and marketing trends

Customer Engagement
- Roll out the implementation brand or local experiences, in
- store/off-site activities in the country with direct client facing opportunities.
- Work with Store Manager to deliver Client Centric strategies & above actions plan in attaining a high level of Client Retention & Acquisition Rate.
- Development of high touch luxury customer experience programs that capitalize on customer needs to strengthen relationship and loyalty.
- Proactively identify and prioritize high value customer audiences from internal database. Review and follow up required action from Top Client Tracker report and develop effective action plan.

Budget management and Reporting:

- Manage Communications/Client Engagement expenses within allocated budget; ensuring budget is spent most efficiently and effectively maximizing ROI performance. Process aligning with the finance and procurement policy.
- Timely submission on finance related reports quarterly and on ad-hoc basis.

Job Type

Regular

Start Date

2024-06-30

Schedule

Full time

Organization

Gucci Vietnam Co. Ltd.