Head of Marketing
7 months ago
7+ years of experience in marketing communications with a leadership role.
- English level : Fluent
- Demonstrated ability to think creatively and innovatively, with a strong focus on business objectives, performance, and ROI.
RESPONSIBILITIES:
- Oversee all internal communications & external communications and ensure brand consistency and increase brand awareness.
- Manage and develop relationships with media and public relations
- Plan and execute integrated marketing campaigns across multiple marketing channels, including EDM, website, social media, PR, events, to capture and maximize customer leads and data acquisition across all business units.
- Plan and execute successful events, including conferences, sales events, workshops, signing ceremonies and other customer-facing events, optimizing event budget while ensuring seamless execution and high ROI.
- Measure and report on the performance of marketing programs, including lead acquisition and other ROI, and make recommendations for improvements based on data analysis.
- Lead a team of marketing professionals, providing guidance, coaching, and mentorship to ensure successful execution of marketing programs.
- Develop and manage marketing budgets, ensuring that resources are allocated effectively and efficiently.
- Build, manage and develop client relationships to ensure client’s expectations are fully met.
- Set, monitor, and report on teamwork (prospecting, proposals, contracts, on-goings, department budget and profit).
- Design branding, positioning, and pricing strategies.
- Prepare and manage monthly, quarterly, and annual budgets for the Department.
- Lead contact points for account management
- Review of design work, proof reading and checking work completed prior to sharing with client.
- Ensure the timely and successful delivery of our solutions according to customer needs and objectives
**REQUIREMENTS**:
- Bachelor's degree in marketing, communications, or a related field.
- English level : Fluent
- 7+ years of experience in marketing communications with a leadership role.
- Strong strategic planning and execution skills, with a proven track record of developing and implementing successful marketing programs.
- Experience managing budgets and allocating resources effectively.
- Demonstrated ability to think creatively and innovatively, with a strong focus on business objectives, performance, and ROI.
- Deep knowledge and experience with the latest digital tools & platforms such as AI, SEO, web analytics, Google AdWords, CRM software, Salesforce, social media, as well as content marketing, PR, and event management.
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