Director, Global Marketing

3 days ago


Ho Chi Minh City, Vietnam OPSWAT Full time

OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out their networks. Trusted by over 1,000 organizations worldwide and with over 30 anti-malware engines, 100+ data sanitization engines and more than 25 technology integration partners, OPSWAT is a pioneer and leader in data sanitization, vulnerability detection, multi-scanning, device compliance, and cloud access control.

OPSWAT. Protecting the World's Critical Infrastructure

**About The Position**

As a Global Marketing & Events Director, you will be working closely with the Marketing & Sales leaders by leading the global field & events Marketing Managers to drive a variety of B2B marketing campaigns across the globe. You will be in charge of the global field marketing and events performance, including digital events, to build awareness and create highly effective sales lead generation and brand awareness

**What You Will Be Doing**
- Strategy: Develop and execute a global field marketing strategic plan, partnering with product line management, corporate and regional marketing teams in each region. This plan should align with and support the broader company strategic plan and growth initiatives.
- Marketing: Responsibility for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships.
- Team Management: Leverage leadership skills and experiences to oversee a global team of seven to continuously improve the corporate marketing function including talent, structure, processes, tools, and techniques.
- Goal Setting: Define specific goals for the corporate marketing organization and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
- GTM: Understand the competitive landscape and define approaches to differentiate our value-propositions in the marketplace.
- Agency Management: Manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.
- Partner Marketing: Collaborate with channel partners to generate demand for our products with end-users in diverse markets.
- Budget Management: Manage the global corporate field marketing events budget to plan, working closely with regional leaders to optimize marketing spend.

**What We Need From You**
- Leadership experience in a B2B marketing role.
- Excellent leadership skills and ability to set direction and develop the team.
- Strategic mindset and high business acumen.
- High level of project management and cross-functional collaboration skills, with ability to build relationships and trust across the organization.
- Ability to drive change and engagement.
- Good knowledge and understanding of digital systems and tools such as CRM, SEO, Marketing Automation, and digital analytics.
- Excellent communication and interpersonal skills.
- Ideally experience in sales lead generation.
- University degree in Marketing or similar.
- Excellent English language skills.
- Ability to travel as needed in order to be efficient in the role.
- Highly ethical and professional personal conduct.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.



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