Activation Marketing Specialist

1 week ago


Hanoi, Vietnam 3M Full time

**Job Description**:
The Activation Marketing Specialist will be responsible for a broad range of marketing duties in the Abrasive Systems Division (ASD). The incumbent will have significant opportunities to work with external customers and internal stakeholders in marketing programs and activities. This role will report to tSouth East Asia ASD Activation Marketing Leader.

Primary responsibilities may include but are not limited to the following:
- Demand generation locally and execute on end-user communications- Identify opportunities and needs to leverage local social media/media/key platforms for communications- Planning and execution of marketing plans and e-Marketing- Channel marketing including eCommerce capability, content and research- Delivering programs/promotions/new product materials to field sales- New product (NPI) marketing in industrial trade and industrial end user segments- Develop knowledge and understanding of key market segments and the competitive landscape and share best practices with the team- Develop the methodology and analysis tools to determine market size, growth projections, near term and longer-term market fluctuations and other variables impacting the industry

Required Experience/Qualification:
- Bachelor’s degree or higher from an accredited university- Minimum 5 years of experience in Marketing and/or Business Development, preferably hardware retail background- Strong interpersonal, presentation, analytical skills- Must be flexible and comfortable to take on multiple hats and do what is required to drive results

LI-DNI

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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