Ad Operations Executive
4 weeks ago
**Company Description**
At our core, we embody a performance-driven ethos, firmly believing that meaningful connections are the catalysts for growth. We highly value diverse perspectives and opinions, as they play a pivotal role in making a substantial impact during our rapid expansion phase.
**PRIMARY RESPONSIBILITIES**:
**1- Connectivity Partners Management**
- Conduct regular follow-ups and establish daily coordination with connectivity partners (gateway), ensuring integration aligns with AdStart’s strategic goals.
- Provide insight and support to enhance the effectiveness of gateway usage, including reporting, troubleshooting, and optimization initiatives.
**2- In-House Advertising Overlooking**
- Strategize, monitor, and adjust cap arrangements to drive optimal revenue through traffic flow distribution.
- Identify and implement extra monetization strategies tailored to align with business objectives.
- Effectively manage and resolve client and partner complaints, ensuring mínimal disruption and maintaining high client satisfaction.
**3- Outsource Advertising Overlooking**
- Initiate outreach, negotiate agreements, and develop integration strategies with new traffic sources, including Google, DSPs, and affiliate networks.
- Maintain daily tracking of key performance indicators (KPIs), monitor and optimize traffic source effectiveness, and ensure that partner performance aligns with AdStart’s targets.
- Manage partner integrations from top to bottom, including offer setup, testing, and troubleshooting, collaborating closely with tech teams to ensure seamless deployment.
- Coordinate daily with the sales team to support ad operations and ensure optimized revenue streams.
- Oversee settlement reports, invoices, payment processing, and financial transaction tracking to ensure accuracy and compliance.
**4- Sales Operations Management**
- Develop and refine promotional strategies across various campaigns, monitoring the impact of sources, caps, and scrubbing.
- Conduct regular competitor analysis and market research to identify emerging opportunities and areas for growth.
- Collaborate with the sales team to address and resolve any issues or operational bugs affecting campaign performance.
- Continuously track profit margins and optimize ROI through data-driven insights and responsive strategy adjustments.
**Qualifications** Required Attributes**:
- Fluent English: Essential for effective communication with international partners and teams.
- Analytical Expertise: Strong analytical skills for monitoring KPIs, managing cap arrangements, and data-based decision-making.
- Familiarity with Google Suite/ Microsoft Office (especially Excel)
- Problem-Solving Skills: Proactive in identifying and addressing issues to maintain smooth operations.
- Strong Organizational Skills: Capable of managing multiple tasks, partners, and reporting duties simultaneously.
- Technical Aptitude: Familiarity with offer setup, testing, and troubleshooting to support effective partner integrations.
- Financial Acumen: Knowledge of invoicing, payments, and ROI optimization to drive financial efficiency.
- Adaptability: Thrives in a dynamic, fast-paced environment and is open to continuous learning.
**Nice to Have**:
- Hands-on Experience with DSPs and Media Buying Platforms.
- Familiarity with platforms for partnership/ campaigns management (e.g. Affise, Everflow).
- Familiarity with Visual Analytics Platforms (e.g. QuickSigh, Tableau)Familiarity with Project Management Tools (e.g. Jira, Basecamp, Zoho).
**Additional Information**
- An environment with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security and benefits of an established company
- Competitive salary and flexible work life balance
- Paid annual leave and sick leave
- Fun team building activities including annual company trip, parties and other benefits
- To work in a role that has a global scope for a company that has an international presence
- An inclusive environment of friends who happen to work together
- And much more
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