Ads - Search Operations Quality Assurance (Vietnam)

2 months ago

Thành phố Hồ Chí Minh, Vietnam TikTok Full time

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About Trust & Safety
About the Team
The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV.
The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.
It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.
What will I be doing?
1. Perform daily operational tasks such as quality inspection, guidelines and process optimization, queue assignment, and handling escalations for the evaluation project.
2. Work closely with stakeholders to stay updated on guideline developments and provide feedback on implementation and execution.
3. Conduct daily audits on an internal system and provide error analysis and feedback to stakeholders (R&D & Product Manager).
4. Monitor the quality scores of evaluators and conduct root cause analysis with the management team.
5. Monitor project data, record daily output and quality scores, prepare data analysis/reports for projects, and validate reports and data provided to stakeholders/partners.
6. Localize the guidelines and design training schedules and coordinate and liaise with key stakeholders to ensure the successful go-live within the targeted timeframe.
7. Deliver process/product/guideline training to new joiners.
8. Play a role in setting up product knowledge tests, sharing result analysis, and working with key stakeholders to improve the product knowledge of the team.
9. Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content. (Not frequent)
10. Undertake any additional responsibilities that are not specifically listed above.

**Qualifications**:
What should i bring with me?
**Minimum Qualifications**:

- Bachelor's degree or higher or minimum 1 year of experience
- Fluent in local language and excellent English skills
- Background in QA, particularly in search engine evaluation.
- Familiarity with search engines, social media algorithms, and SEO
- Strong capacity to learn and understand new concepts

**Preferred Qualifications**:

- Overseas work or training experience is beneficial
- Proficiency in common office software and search engine-related experience preferred
- Deep understanding of local culture and internet usage habits
- Attention to detail and ability to use data analysis to identify trends

We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects

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