Creative Brand Lead, Asean

2 weeks ago


Ho Chi Minh City, Vietnam Vero Full time

**Main Responsibilities**

In charge of Vero's brand identity throughout ASEAN, and ensuring its coherence across all visual assets. This involves creating and overseeing all brand elements across media, such as but not limited to:

- Website (Blog Posts, Case Studies, Industry Insights, Vero News) banners: static, animated
- Social Media (Facebook, LinkedIn, IG): static, animated
- White Paper (Microsoft PowerPoint and website) layout and design
- Quarterly Newsletter (headers, banners)
- HR Initiatives (Career Announcements, Team Portraits)
- Company Projects (Sessions, Surveys, Campaigns: Wellness, Mental Health, Holidays )
- Brand Templates (Credentials, Town Hall Deck, Stationary, Merch)

As Creative Brand Lead, you will also contribute to regional projects when necessary. This includes potential support to account managers during client meetings that are related to branding and graphic designs.

**ABOUT YOU**
- Experience researching and producing cutting edge visual asset both static and animated
- Experience owning a brand’s visual identity, and maintaining it across formats and channels.
- A visual storyteller by nature, with strong creative thinking, conceptualization, and design execution skills for visual media (images, animations and videos)
- Great knowledge of layouts, graphic fundamentals, typography, and branding
- Proficient use of InDesign, Photoshop, Illustrator, Premiere Pro or other visual design and wireframing tools
- Knowledgeable in Generative AI tools for creative design
- Deep understanding of design trends and principles across different platforms (website, social media, print)
- Outstanding English writing and speaking skills

**TRAVEL AND PLACE OF WORK**

Your place of work may vary depending on the Company’s needs, including Thailand, Myanmar, Singapore, Indonesia the Philippines, or other locations as instructed from time to time. Additional expenses, incurred by you as a result of the Company directing that you work from a location other than your usual location, will be reimbursed by the Company.

**OTHER BENEFITS**
- Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum) per person a year.
- Annual Bonus: An “enhanced 13th month” through which you will receive an annual extra sum of money equal to your salary in the preceding month plus a fraction of annual company benefits. The year-end bonus is determined by the Company and at its sole discretion. The Year-end Bonus is paid in the same paycheck of January.
- Flexible Office: All our employees can choose where they want to work from on any given day, should it be from the office, from home, from a coffee shop, or from a yacht in the Pacific Ocean.
- Home office budget: one company laptop, subscriptions to relevant industry media a budget for you to enhance your home office, as well as to social sentiment analysis and business intelligence tools and dashboards.

**ABOUT VERO**

Vero is an award-winning communications consultancy that partners with some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. Vero is dedicated to creating stories for companies and brands, which resonate authentically within the region’s unique digital ecosystems and fast-growing economies.

Vero presence spans across Indonesia, the Philippines, Singapore, Thailand, and Vietnam, as well as an established partnership in Myanmar. With a dedicated team of over 200 professionals specializing in PR, social media, digital marketing, influence, data-powered consumer research, media buying, and creative services, we offer comprehensive solutions for businesses seeking to advance their brand’s footprint in Southeast Asia.

Vero takes immense pride in our commitment to fostering a positive and empowering work culture, which was acknowledged in 2022 when Vero was recognized as the Best Independent Agency To Work For in APAC at the PRovoke Media Awards. In 2023, Vero further solidified its position in the industry by ranking among PRovoke Media’s Global Top 250 PR Agencies, securing the title of the second largest independent firm in Southeast Asia.

Vero’s most recognized campaigns garnered Marketing Interactive’s Gold Award for Best Health and Pharmaceutical Campaign, PR Awards Asia’s Best Use of Digital (COVID-19), SABRE Awards Best Influencer Programs Endorsements, and the 2023 Travel & Lifestyle Award from PRCA APAC. Vero believes in the power of earned, so our communication work is crafted to be talkable for the right reasons.

In 2021, Vero was named Southeast Asia’s Agency of the Year by PRovoke Media. In 2023, Vero Vietnam office won PRWeek’s PR Awards Asia Best Consultancy (Medium Size).

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