Brand Manager

1 week ago

Ho Chi Minh City, Vietnam Heineken Full time

**No.**

**Key Activities**

**Results**

1

Advertising & sponsorship:

- Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.
- Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.
- Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
- Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers.
- Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities. Following up the execution of the campaigns to have proper actions, if any.2

Brand development
- Cooperating with Technology Section in designing new packaging such as new labels, new packtypes.
- Compiling guidelines for using POS of brand according to each corresponding channel, and location.
- Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.
- Analysing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements.
- Lead innovations and renovations

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