Officer, Digital Marketing

**Job Description**:
**BRITISH UNIVERSITY VIETNAM (BUV)**

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognized with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

- Offering accredited British and international higher education and training in Vietnam.
- Providing 5-star university campuses, learning spaces, and services.
- Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.

**POSITION PURPOSE**

We are seeking a highly skilled Digital Marketer with a comprehensive understanding of the online marketing landscape. You will be responsible for planning, implementing, and managing a wide range of digital marketing campaigns across multiple platforms, with a strong focus on driving customer acquisition and growth. This role requires a combination of technical expertise, data analysis skills, and a strategic approach to marketing.

**AREAS OF RESPONSIBILITY**

**Lead Generation (40%)**
- Paid Advertising: Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Facebook Ads, and other social media platforms.
- SEO Project Management: Proven track record of managing at least 1 SEO project end-to-end with demonstrable results.
- Website Management: Collaborate with web developers to ensure website optimization for user experience, conversions, and SEO performance.
- Landingpage Builder: Gather briefing from stakeholders and create effective CRO landing page which supports Performance Ads team.
- Third-Party Agency Management: Effectively manage relationships and projects with third-party agencies, ensuring alignment with marketing goals and objectives

**Customer Nurturing (30%)**
- CRM Management: Work with CRM systems to track customer data, segment audiences, and personalize marketing communications. Participation in a CDP project as a project member is a plus.

**Data And Automation Workflow (20%)**
- Data Analysis: Utilize Google Analytics, Search Console, and other analytics tools to track campaign performance, identify trends, and make data-driven decisions.

**General (10%)**
- Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.
- Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.
- Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.

**POSITION SPECIFICATIONS**

**COMPETENCIES **_(knowledge, skills, and abilities)_**
- Essential _
- Holder of Bachelor’s degree in digital marketing, marketing and communications or equivalent from relevant programs;
- Minimum of 3 years of related marketing experience required;
- Proficiency in English;
- Experience in education field is an asset;
- Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;
- Ability to work independently as well as on a team; and able to perform under pressure;
- Ability to transform data into actionable insight;
- Excellent communication and interpersonal skills;
- Planning and process management skills
- Basic practice of JavaScript, HTML, CSS
- SEO Project Management: Proven track record of managing at least 1 SEO project end-to-end with demonstrable results.
- Manage advertising budget up to 500M/ month
- Desirable _
- Experience working in a flexible and changeable environment;
- Proven ability to manage agencies and stakeholder relationships;
- Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends
- Attentivity, patience, perseverance, readiness toward learning, and a sense of respo