Senior Officer, Education Counsellor
3 weeks ago
**Job Description**:
**BRITISH UNIVERSITY VIETNAM (BUV)**
British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognized with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).
BUV has three main brand drivers:
- Offering accredited British and international higher education and training in Vietnam.
- Providing 5-star university campuses, learning spaces, and services.
- Including a compulsory personal and social growth program that prepares students for the future of life and work.
Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.
With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.
Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.
**POSITION PURPOSE**:
**AREAS OF RESPONSIBILITY**:
Key Responsibilities
**1. Lead Generation and Partnership Development**:
- Networking: Establish and nurture relationships with universities, colleges, and industry partners to generate leads for postgraduate programs.
- Collaboration: Collaborate with academic departments to understand program offerings and align partnership opportunities accordingly.
- Outreach Activities: Organize and lead outreach initiatives, including branding events, webinars, and information sessions, to attract prospective students and partners.
- Follow-Up Strategies: Implement effective follow-up strategies to convert initial interest into qualified leads & enrolments.
**2. Sales and Enrolment Conversion**:
- Counselling: Provide expert guidance to prospective postgraduate students regarding course selection, admission requirements, and career pathways.
- Personalized Engagement: Utilize a personalized approach to engage with leads, addressing their specific needs and concerns to encourage enrolment.
- Result Tracking: Monitor and track conversion rates and provide feedback on sales strategies to improve
**3. Market Research and Strategy**:
- Market Analysis: Conduct thorough research to identify market trends, competitor offerings, and potential areas for growth in postgraduate enrolments.
- Campaign Development: Collaborate with the marketing team to develop targeted campaigns that resonate with prospective students and partners.
- Feedback Collection: Gather insights from stakeholders and students to refine program offerings and recruitment strategies.
**4. Reporting and Analysis**:
- Performance Reporting: Prepare detailed reports on recruitment performance, highlighting successes, challenges, and recommendations for future strategies.
- Continuous Improvement: Analyze recruitment metrics to identify strengths and areas for improvement, implementing changes as necessary.
**5. Continuous Improvement of Sales Process**:
- Process Evaluation**:Regularly assesses the effectiveness of existing sales processes, identifying bottlenecks and areas for enhancement.
- Feedback Mechanisms**:Establish feedback loops with team members and stakeholders to gather insights on the sales process and implement improvements.
- Technology Utilization: Leverage CRM tools and other technologies to streamline the sales process, enhance tracking, and improve communication with prospects.
- Benchmarking: Compare sales metrics against industry standards and best practices to ensure competitive efficiency and effectiveness.
**6. General**:
- Collaboration with Events Team**:Assist the events team in planning and executing major recruitment events, ensuring that postgraduate programs are effectively represented.
- Undergraduate Recruitment Support: Collaborate with the undergraduate recruitment team during large
- scale events, providing insights and support to enhance overall recruitment efforts.
- Cross Departmental Tasks: Engage in other tasks and projects as assigned by the Line Manager, contributing to the overall goals of the university.
**POSITION SPECIFICATIONS**:
**COMPETENCIES **_(knowledge, skills, and abilities)_**
- Essential_
- Vietnamese national
- Holder of bachelor’s degree in business, Education, Marketing, or a related field; a Master’s degree is highly desirable
- At least 03 years of proven consultation or sales experience in both B2B & B2C, i
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