Manager, Student Recruitment

**Job Description**:
British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London, University of Staffordshire, University of Stirling and Arts University Bournemouth. BUV is rated a 5 Star university of excellence by the world recognized QS organization and maintains a QAA IQR accreditation for its programs.

BUV has three main brand drivers:

- Offering accredited British and international higher education and training in Vietnam;
- Providing 5-star university campuses, learning spaces, and services;
- Including a compulsory personal and social growth program that prepares students for the future of life and work;
Established in 2009, BUV provides teaching for undergraduate and graduate programs. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programs, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s world class and state of the art campus in the Ecopark township. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognized as one of the best educational environments in Asia.

**POSITION PURPOSE**

The Student Recruitment Manager will assist the Head of Student Recruitment & Business Development in overseeing two sales teams, currently being led by two Associate Managers. This role involves strategic planning and process improvement to enhance enrollment and retention. Collaboration with various departments is essential to implement effective recruitment strategies and ensure a seamless student experience. The manager will also analyze performance metrics to drive continuous improvement.

**AREAS OF RESPONSIBILITY**

1. Lead Generation, Student Recruitment & Event Coordination
- Partner with various lead generation channels, including agents, schools, marketing and corporate entities, to organize recruitment events, webinars, and informational
- Collaborate with the Event Team to plan and execute student recruitment activities that engage prospective students.
- Work closely with the academic team & internal teams to align recruitment activities with program offerings and academic goals.
- Develop and implement marketing strategies for outreach initiatives that effectively attract prospective students.
- Coordinate logistics and promotional activities for events to maximize attendance, engagement, and sales conversion.

2. Student Recruitment Leadership, Management & Training
- Lead and motivate two sales teams, ensuring alignment with university goals and targets by setting clear expectations and fostering a collaborative environment.
- Provide coaching and support to Associate Managers and sales representatives, offering regular feedback and resources to enhance their skills and performance.
- Conduct regular performance evaluations, utilizing key performance indicators to assess individual and team success, and set clear, achievable objectives that drive accountability and growth for all team members.
- Design and develop comprehensive training programs tailored to the needs of sales teams, ensuring alignment with the university’s recruitment strategies and
- Create engaging and interactive training materials, including presentations, handouts, and e-learning modules, that incorporate best practices in student recruitment and sales techniques.
- Facilitate training sessions to accommodate different learning styles and enhance knowledge retention among staff.
- Assess the effectiveness of training programs through feedback and performance metrics, making continuous improvements to ensure that training remains relevant and
- Mentor team members through ongoing development initiatives, encouraging career growth and fostering a culture of professional development within the organization.

3. Customer Care Coordination:

- Work closely with the Care Team to ensure effective support for current applicants, aiming to reduce drop rates and increase the referral rate.
- Address applicant concerns and feedback to improve the overall student

4. Process & Procedures Improvement:

- Analyze current recruitment processes and implement improvements to enhance efficiency and effectiveness.
- Propose and implement process improvements to streamline student recruitment activities. Work with relevant departments for digitalization of the proposed process.
- Develop and standardize procedures for lead management, follow-ups, and conversion
- Monitor and report on recruitment metrics, adjusting strategies as necessary to meet

5. CRM Management:

- Train team members on CRM best practices and usage for optimal lead