Digital Engagement Specialist

7 days ago


Thành phố Hồ Chí Minh, Vietnam Ngân Hàng TNHH Một Thành Viên United Overseas Bank Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Key Responsibilities:
Customer Engagement:

- Develop and execute digital engagement strategies to drive active usage of the TMRW app.
- Analyze customer behavior, preferences, and needs to tailor engagement campaigns.
- Collaborate with marketing, product, and customer experience teams to create seamless digital journeys.

Campaign Management:

- Track and optimize campaign performance based on data insights and KPIs.
- Create innovative and interactive ways to engage users across different touchpoints.

User Experience Optimization:

- Work closely with UX/UI teams to identify areas of improvement within the app to boost engagement.
- Use analytics tools to monitor customer interactions and gather insights for UX enhancements.
- Provide feedback and recommendations for continuous app improvement.

Data & Insights:

- Leverage analytics platforms and customer data to inform engagement strategies.
- Create reports on engagement performance, identifying areas of success and opportunities for optimization.
- Analyze VoC (Voice of Customer) and other research methods to improve user satisfaction and reduce churn.

Collaboration & Innovation:

- Collaborate with cross-functional teams including marketing, IT, and customer service to ensure alignment on digital engagement goals.
- Stay updated with digital banking trends, competitor offerings, and new technologies to propose innovative engagement methods.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Thưởng
Performance Bonus, Annual Salary Review
Chăm sóc sức khoẻ
Healthcare Insurance Policy
Annual Health Check-Up Program

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in digital engagement, customer experience, or related roles, preferably in digital banking or fintech.
- Strong understanding of digital platforms, especially mobile apps and customer journey mapping.
- Data-driven mindset with experience in using analytics tools
- Excellent communication skills and ability to collaborate effectively with different teams.
- Creativity and problem-solving skills to engage users in innovative way

Be a part of UOB Family
**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Đại Học
Không yêu cầu



  • Thành phố Hồ Chí Minh, Vietnam UOB Vietnam Full time

    **About UOB**: United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam as well as...


  • Thành phố Hồ Chí Minh, Vietnam Hexience Systems Limited Full time

    **Responsibilities** - Develop and execute comprehensive digital marketing strategies to increase online visibility and drive traffic to our website. - Manage SEO and SEM efforts to optimize search engine rankings and increase organic and paid search traffic. - Plan and create engaging content for various digital channels, including blog posts, whitepapers,...


  • Thành phố Hồ Chí Minh, Vietnam 69 Sports Marketing Company Limited Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Digital Marketing Specialist - Football App - Develop, implement and manage marketing campaigns to promote the app, focusing on app store optimization (ASO), user acquisition and retention strategies. - Enhance visibility and conversion rates on app stores by optimizing titles, keywords,...


  • Thành phố Hồ Chí Minh, Vietnam Sun Studio Full time

    Established in 2018, Sun Studio is a game developer on web platforms and mobile devices with more than 1 billion plays, a strategic partner of the world's leading web-games platforms such as: Facebook Instant Games, Game Distribution, Glance Gaming The team consists of almost 60 members who are passionate about creating games that are accessible and...


  • Ho Chi Minh City, Vietnam Fe Credit Full time

    **Phúc Lợi**: - Bảo hiểm - Du Lịch - Phụ cấp - Thưởng - Chăm sóc sức khỏe - Đào tạo - Tăng lương - Công tác phí - Phụ cấp thâm niên - Chế độ nghỉ phép **Mô Tả Công Việc**: **Owned Channels**: - Manage and improve online content, considering tracking SEO and Google Analytics data and provide to Unit Head...


  • Thành phố Hồ Chí Minh, Vietnam Công ty cổ phần THS Game (THS Game Joint Stock Company) Full time

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that...


  • Ho Chi Minh City, Vietnam Fe Credit Full time

    **Phúc Lợi**: - Bảo hiểm - Tăng lương - Chế độ nghỉ phép **Mô Tả Công Việc**: **Phát triển các kênh thuộc quyền sở hữu của FE Credit & Übank**: - Phát triển & thực hiện các chiến lược thu hút khách hàng trên nền tảng các mạng xã hội của công ty - Chạy quảng cáo (Facebook, Tiktok,...


  • Thành phố Hồ Chí Minh, Vietnam TechX Corporation Full time

    **Company Overview**: At TechX, we are pioneers in delivering cutting-edge solutions that empower businesses to thrive in today’s digital landscape. With a strong focus on Cloud Transformation (AWS), Data Modernization, and Generative AI, we bring unparalleled expertise to drive innovation, efficiency, and growth for our clients. We specialize in banking...


  • Thành phố Hồ Chí Minh, Vietnam Zalo Full time

    Hồ Chí Minh Full-time Adtima is the strategic commercial partner of Zalo, specializes in providing digital marketing solutions for big corporations to engage with millions of Vietnamese users on Zalo ecosystems (Zalo, ZingMP3, BaoMoi, Znews). Our products and services ranged from Paid Ads, PR Content Marketing, Digital engagements, and CRM solutions. We...


  • Thành phố Hồ Chí Minh, Vietnam Prudential plc Full time

    Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support...


  • Ho Chi Minh City, Vietnam Servier (Vietnam) Pharmaceutical Company Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Main mission The Digital Workplace Specialist's mission is to develop, master, and promote Servier's offer of DDIS (digital, Data & Information System) tools and solutions, to bring value by simplifying and improving operational efficiency. Main Role The Digital Workplace Specialist is...


  • Thành phố Hồ Chí Minh, Vietnam CÔNG TY TNHH THỜI TRANG MAYBI Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Develop and manage advertising campaigns on E-commerce platforms (Shopee, Lazada, Tiki,...) and digital channels like Facebook, TikTok, Zalo, and Google. - Allocate and manage advertising budgets across E-commerce platforms and digital channels efficiently. - Ensure campaigns achieve set KPIs. -...


  • Ho Chi Minh City, Vietnam Savills Vietnam Full time

    As a Digital Marketing Specialist at Savills, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will work closely with the marketing team to increase brand awareness, drive traffic, and generate leads through strategic use of SEO, SEM, EDMs, Meta Ads, Database &...


  • Ho Chi Minh City, Vietnam timo digital bank Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **[HCM] Customer Engagement Executive (TCR)**: - **Mã tin đăng: 3284366**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt...


  • Ho Chi Minh City, Vietnam AIA Full time

    At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. - It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._ - And as part of our...


  • Thành phố Hồ Chí Minh, Vietnam Manulife Full time

    **The opportunity**: This role manages digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard. **Position Responsibilities**: **Manage and Optimize CRM Systems with Data-Driven Insights** - This role requires an in-depth understanding of CRM (preferably Salesforce) management to...


  • Thành phố Hồ Chí Minh, Vietnam Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You deliver detailed continuous business and customer analysis and insight with a focus on driving best practice through simplification, efficiency, consistency by aligning common outputs across accounts. **How you will...

  • Digital Manager

    7 days ago


    Thành phố Hồ Chí Minh, Vietnam Dentsu Full time

    The Manager will serve as an integral member of the team and will have day to day responsibility for the client’s digital activity. Person in this position will be equipped strategic knowledge to detect business challenge, define audience traits by data and create holistic communication and digital solution. This position will work in a collaborative...


  • Thành phố Hồ Chí Minh, Vietnam Orient Software Full time

    **Attractive benefits**: We are expanding bussiness and people to meet our clients' demands. You are warmly welcomed to join our team, where you got attractive benefits to support your daily performance. OUR BENEFITS **You’ll have a rewarding career**: We believe success should be rewarded and we believe there is always room to grow. When you join...


  • Thành phố Hồ Chí Minh, Vietnam Công Ty TNHH Đầu Tư Thương Mại Flexhouse Full time

    **Mô tả công việc**: (Mức lương: 14 - 17 triệu VNĐ) Bạn là một Digital Marketing Specialist đầy đam mê và sáng tạo? Bạn muốn gia nhập một đội ngũ năng động và đầy nhiệt huyết? Hãy đến với Flexhouse VN và cùng chúng tôi tạo ra những đột phá mới trong lĩnh vực nội thất và phụ...