Growth Marketing Executive

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time

Growth Marketing (50%)

  • Planning growth initiatives campaigns (both inapp and outapp) including categorybased campaigns, merchantbased campaigns, crossvertical campaigns, branding campaigns.
  • Implement marketing communications plan for Marketplace (include Ecommerce & Affiliate Marketing) & SME Merchants.
  • Research, collected and improve customer journey (online UI/UX, overall new feature development, online & offline stores)

Communication (40%)

  • Plan & manage content on communication channels (Facebook Group, Zalo Group, inapp), including content planning and posting, interacting with members, etc. to optimize communication effectiveness.
  • Coordinate efforts across internal & external teams to finalize POSM, media communication/all campaigns, affiliate campaign for traffic and user awareness.
  • Track product/promotion/media/campaign performance metrics and draw suggestions to improve performance.

Data Analysis (10%):

  • Track and monitor product/promotion/media/campaign performance metrics and explore valuable insights through comprehensive data analysis.
  • Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights.

Yêu cầu:

  • Graduate from University, majoring in Communications/Marketing.
  • Having from 23 years of experience in Fintech, Ecommerce, SME companies.
  • Possess good communication skills & positive working mindset
  • Strong ownership, commitment, accountability, and responsibility for business objectives.
  • Advanced proficiency in Excel and PowerPoint.
  • Willing to learn & a cando attitude.
  • Ability to multitask, working under pressure and meeting deadlines.


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