Brand Marketing Assistant Manager

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Duy Anh Fashion And Cosmetics Joint Stock Company (DAFC) Full time

JOB DESCRIPTIONS

  • Be responsible for annual communications plan (planning & implementing) including initiatives of public relations, media, advertising (OOH, social media, print & digital), creative content (with media & influencers) which have to be in line with global strategy, local marketing KPIs & timeline within assigned budgets.
  • Develop & maintain professional & genuinely good relationships with editors, media partners, celebrities/influencers and thirdparty advocates.
  • Filter & response to PR requests from media partners such as oversea shootings, PR materials, samples support
  • Explore further possibilities in order to enhance brand's visibility through OOH, print/online ad, influencers & digital touchpoints
  • Track, monitor & evaluate the effectiveness of all the PR activities & invested channels.
  • Conduct press presentations for new collection & campaign launches.
  • Partner with inhouse digital team for a detailed social & digital content plan.
  • Support inhouse CRM team with client communication tools development (EDM content)
  • Be accountable for internal communication materials and channels, keep other teams (digital, CRM, VM, product, retail ) updated & engaged with the brands the same way we build love and trust in our media partners & targeted clients.
  • Maintain and develop relationships with journalists, KOLs, influencers, partners to promote brand awareness.
  • Make reports, analyze the effectiveness of marketing programs based on ROI, OKR, KPI.
  • Perform analysis on competitors, target customers to have marketing activities recommendations suitable to the Vietnamese market.
  • Plan & implement CRM/Event/Activities.
  • Annual plan & implement according Brand guideline and local market need for business.
  • Plan & control Brand MKT budget annual.

REQUIREMENTS

  • Bachelor's degree in Marketing, Business Administration or related field.
  • Knowledge of fashion is a plus.
  • At least 3 years of experience working in media/PR role, preferably in electronics, fashion, cosmetic or media field.
  • Experienced of creating and implementing plans, setting budgets & strong followups.
  • Fluent in spoken & written English
  • Good sense of content creating, storytelling & presentation skills.
  • Proven ability to cultivate and sustain professional working relationships with different parties (both internal & external)
  • Proven track record of delivering results in ambiguous situations & ability to selfmanage and prioritize work to deliver on key goals.
  • A big plus if you are a responsive, agile, detailorientated, wellorganized & teamwork player.
  • Dealing and convincing/ proficient English/ problem solving.

BENEFITS

  • Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
  • Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy highend fashion products with super special offers in periodic internal sales programs.
  • Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.

Loại hình công việc:
Toàn thời gian

Trình độ học vấn:
- Đại học (Ưu tiên)

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