Ecommerce Key Account Management

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty TNHH Amorepacific Việt Nam Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)

Job Summary

  • Take the ownership of online business across both internal and external ecommerce platforms and be a pivotal part of the company's digital transformation journey
  • Lead mega campaigns of ecommerce platforms to implement strategic direction and deliver KPIs
Principal Accountabilities

  • Commercial budget
  • Propose budget based on target & brand direction.
  • Manage the ROI to optimize P&L
  • Ensure not to over assigned budget.
  • Decide & manage the outsourcing gift cost, vendor, production.
  • Commercial Performance
  • Closely manage Ecom enablers on promotion set up, operation & manage the commercial plan as shared
  • Closely collaborate with Ecom partner (Shopee, LZD, Tiki, TikTok) to catch up platform new tool trends and innovation.
  • Analyze the sales performance and ROI to optimize P&L
  • Manage traffic models on Ecom platform to deliver prompt action/ feedback in commercial and marketing activities.
  • Observe the onsite & offsite traffic performance to give demand on media plan and performance.
  • Discuss with Marketing to advise on the package & media investment in JBP and monthly basics.
  • Manage the campaign plan (Ecom & Socom) to well prepare on supply and performance.
  • Forecast and order product for Ecom/Socom channel.
  • Initiate plan based on brand direction and sales target.
  • Follow up closely on Brand's daily performance, review & revise plan when it comes to lower performance.
  • Stakeholder Management
  • Manage the Ecom enabler, KOL partners for Socom campaign, logistics.
  • Feedback and negotiate Ecom enabler including:
  • Commercial plan
  • Promotion room
  • Brand assets
  • Logistic & CS service
  • Purchase Order
  • JBP
  • Feedback and follow up logistic team including:
  • Inbound and outbound plan
  • Product storage & condition
  • Follow up Ecom platform for:
  • New initiative
  • Promotion submits.
  • Engagement activities
  • Contact, deal and follow up production of GWP with supply vendors
  • Closely collab with internal MKT, platform KAM & Socom PIC to optimize and revise commercial plan.
  • Monitor the online presence and evaluate competitors' activities regularly to secure brand competitive edge.
  • Lead customer service agency to make sure all the issues are well handled in a timely and right manner.
  • Work closely with ecommerce partners to monitor and push the brand performance.
  • Work closely with supporting departments such as supply chain, warehouse, delivery for stock allocation on a timely manner and logistics efficiency.

Demand planning:

  • Forecast yearly and monthly sales projection with detailed product plan per SKU
  • Work closely with supply chain and demand planner to ensure sales forecast accuracy and product availability.
  • Monitor the competitors' product portfolio to maintain brand's competitive advantage.

Metrics management:

  • Build measurable objectives and systematic trackers for internal and highlevel reporting.
  • Track the performance and report the numbers on campaign and on a daily/monthly basis and take immediate decisions and actions when needed.

Paperwork and other tasks:

  • System management & submission:
  • Commercial Plan submits.
  • Actual promotion spending
  • GWP plan & spending

Chức vụ:
Nhân viên/Chuyên viên

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

Thưởng

13th-month Payment, Annual Performance Bonus

Đào tạo

Dynamic working environment

Điện thoại

Benefit Package, Health Care Insurance

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

Qualification and Experience

  • Qualifications in Business Administration, Economics or Marketing
  • 23 years' experience of strong understanding of ecommerce landscape with proven track record in driving sales growth in various industries such as Health & Beauty, Fashion, Electronics, FMCG
  • Experience working with Ecom enablers & platforms (Onpoints, Tiktok, Shopee, Lazada) is a plus
  • Excellent planning and organizational skills with an eye for detail and ability to prioritize among heavy workloads.
  • Resourceful with an entrepreneurial mindset and driven by sales results.
  • Fully understanding of ecommerce platforms' structures and processes such as Lazada, Shopee, TikTok
  • Understand about Ecom Media & Tactics (Onsite, offsite, Media performance and sale drive's criteria)
  • Ability to adapt quickly and work in a fastpaced environment.
  • Highly focused on finding solutions, getting things done and hitting targets.
  • Good at numeracy and datadriven
Skill Sets

  • Excellent project management skills
  • Good at numeracy and datadriven
  • Proficient in MS Office (Word, Excel, PowerPoint).
  • Strategic thinking and approach.
  • Strong communication skills both verbal and written in both English and Vietnamese
  • Strong leadership skills and solid team player
Personal Attributes

  • Highly collaborative personality.
  • Strong interpersonal

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