Marketing and Admissions Manager

2 weeks ago

Hanoi, Hanoi, Vietnam PERSOLKELLY Vietnam Full time

Role description:

The Admissions and Marketing Manager leads the planning and delivery of marketing and student recruitment-led activities to deliver enrolment and retention targets.

The post holder is responsible for supporting the Campus Principal in matters relating to admissions, marketing, and communications.

Key Responsibility 1:

  • To demonstrate successful planning and execution across marketing and communications.
  • Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within the local competitive environment.
  • Support the annual target and feesetting process within the school.
  • Drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
  • Proactively manage the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
  • Produce digital and print publications within schools following regional brand & editorial guidelines, organizing photography/videography shoots and design/editorial content where required.
  • Leverage all appropriate content, media, and PR opportunities.

Key Responsibility 2:

  • Drive the increase in the number of students in school and enrollment target.
  • Ensure that the targets agreed for school growth are challenging and based on evidence of what is possible in each locality.
  • Ensure the school engages in active student recruitment activity to meet and exceed student recruitment targets.
  • Ensure sales and marketingled activity informs annual budgets. Lead annual Marketing & Admissions planning sessions for the school.
  • Attending and representing the schools at appropriate student recruitment and outreach events as required. Maintain relevant relationships (with other key personnel) to develop B2B activities.
  • Manage the use of the CRM to ensure robust collection of recruitment data and high levels of customer followup.
  • Lead on establishing strong relationships with prospective and current parents and students.
  • Develop strong internal relationships with staff to effectively carry out marketing and student recruitment activity.

Key Responsibility 3:

  • Ensure admissions processes are professionally and systemically run with accurate group reporting procedures
  • Follow the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
  • Ensure that the schools' admissions and student recruitment processes are customerfocused and designed to make enrolment as easy as possible.
  • Ensure KPI reporting is accurately carried out for regional and central usage.

Qualification:

  • Educated to Degree/Master level.
  • Qualification in Marketing, Business related.

Work Experience:

  • Minimum 5 years of work experience in a similar capacity.
  • Prior experience in the Education industry is an advantage.

Language:

  • Excellent command of the English language and Vietnamese, written and oral.
583745

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