Senior Marketing Executive

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Buzzmetrics Full time

ABOUT BUZZMETRICS
Buzzmetrics is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.

Founded in 2013, Buzzmetrics is the pioneers of using social listening data to bring businesses & consumers closer together.

Based on the key idea that social media is a virtual society where people live their second life, we exist to deliver better business outcomes through the understanding value of online voices.


The Senior Marketing Executive is responsible for executing a variety of marketing campaigns to generate brand awareness, build brand imagery, support the sales team and increase leads.


This is a hands-on role encompassing the full marketing mix where you will be given the autonomy to run campaigns with a strong emphasis on direct marketing to target audiences using on and offline channels.


JOB DESCRIPTIONS

1. Project Management (40%)

  • Work with internal teams, agencies, partners and other external stakeholders to implement marketing projects.
  • Manage a variety of endtoend marketing campaigns to drive awareness and leads. You'll be involved in planning, creative development, execution & optimization.

2. Content & Performance Marketing (30%)
Utilizing marketing tools proficiently as required by MKT Project team demands, with mínimal guidance from leaders

Specifically:
-
Website management: Use the CMS to update website content, ensure optimization for SEO, and track performance using Google Analytics.
-
Ads:Promote content by Facebook Ads and other paid & owned channels; control & optimize ad performance.
-
Event Management: Operating smoothly for online events with a scale of fewer than 500 participants and offline events with a scale of fewer than 200 participants.

3. Partnership Marketing (20%)


Assist line manager to collaborate and maintain relationships with marketing experts, media partners, community partners and other businesses to create marketing campaigns that benefit both parties.


4. Performance Reporting (10%)

  • Define the most important social media KPIs, and collect and analyze monthly marketing metrics.
  • How to utilize data to optimize related operations.
  • Report on the monthly key metrics to demonstrate the effectiveness of channel strategy with alternative solutions to improve performance.

JOB REQUIREMENTS

1.

Education:

You'll be a broad marketer from the B2B Tech & Research industry.

2.

Knowledge:


  • Broad experience across digital and offline marketing channels.
  • Experience executing webinars & offline events.

3.

Skill:


  • Good analytical skills.
  • Ability to create content.
  • Working proficiency in English.
  • Aesthetic sensibility (experience in using Adobe Photoshop or Adobe Illustrator is an advantage).

4.

Experience:

At least 2 years of experience in an equivalent position.

5.

Personality:


  • Openminded, innovative, flexible, strategic thinking
  • High sense of ownership & responsibility
  • Possess high level of reliability, integrity and personal ethics

BENEFITS

  • Competitive salary, 13th month salary
  • Premium healthcare insurance.
  • 12 days of annual leave & 5 days of sick leave, 2 days WFH/ month.
  • Performance appraisals and promotion every year.
  • Standard health check.
  • Company trip, Year end party, Team building.
  • Occasionbased offerings: Birthday, wedding, maternity,
  • Parking support.
  • Equipment for work (PC / laptop).
  • Free inhouse entertainment facilities: foosball, book tree, coffee and snack.


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