Executive, Marketing

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam AirAsia Full time

Job Description:

Responsibilities

  • Responsible for the creation, development and execution of local marketing branding campaigns & market development activities to achieve business objectives.
  • Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns.
  • Monitor, analyze and report campaign performance results against targets set by the business.
  • Reports to the Marketing Manager and works closely with her to align plans to the business goals, direction and objectives.
  • Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications.
  • Utilize creative channels to maximize promotional opportunities for AirAsia in a costefficient manner to build a consistent level of "buzz" around the brand.
  • Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space.
  • Assist to develop efficient and intuitive marketing strategies.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
  • Initiate and control surveys to assess customer and merchant trends and behaviors.
  • Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
  • Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Monitor progress of campaigns using various metrics and submit reports of performance.
  • Assist with any adhoc day to day tasks as required by the team.

Qualifications

  • Bachelor's degree in Marketing or related discipline.
  • At least 2 year experience in ecommerce, advertising agency, airline, travel or hospitality or consumer goods business.
  • Passionate and creative gogetter with the ability to work independently with little supervision.
  • A commercial thinker with a keen sense of market & consumer trends.
  • Excellent analytical skills and ability to understand business financials.
  • Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention.
  • Ability to manage multiple projects, both tactical and strategic in nature in a fastpaced environment achieving both time and budgetary deadlines.
  • A love for travel, and a keen understanding of different cultures.
  • Ability and willingness to work across different time zones.
  • Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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