Category Growth Marketing

2 weeks ago

Hanoi, Hanoi, Vietnam NavigosSearch Full time

What We Can Offer:

  • Commission
  • Develop and implement datadriven growth marketing strategies for the women's category, aligned with overall business objectives and brand positioning.
  • Conduct thorough market research and competitor analysis to identify trends, opportunities, and consumer preferences within the women's fashion market.
  • Collaborate with crossfunctional teams, including Merchandising, Design, and Ecommerce, to curate a compelling product assortment that appeals to the target audience.
  • Analyze customer data and behavior to segment the women's audience effectively and personalize marketing efforts based on preferences and purchasing patterns.
  • Monitor key performance indicators (KPIs) to track campaign success and continually optimize marketing efforts for maximum ROI.
  • Plan and execute engaging promotions, seasonal events, and collaborations to generate excitement and brand loyalty within the women's fashion segment.
  • Work closely with the creative team to develop impactful visual assets and content that resonate with the target audience and reflect the brand's identity.
  • Develop and maintain strong relationships with key industry influencers, bloggers, and media outlets to expand brand reach and gain exposure.
  • Utilize customer feedback and insights to enhance the shopping experience for women customers and address pain points in the buyer journey.
  • Stay uptodate with industry trends, marketing technologies, and emerging digital platforms to identify new growth opportunities.
  • Prepare regular reports and presentations to communicate marketing performance, trends, and future strategies to senior management.

Job Requirements:

  • Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field. A Master's degree is a plus.
  • Proven experience 3 years in growth marketing, brand marketing, or marketing management within the fashion retail industry, with a specific focus on the women's category.
  • Deep knowledge of the women's fashion market, trends, and consumer behavior.
  • Demonstrated success in driving category growth and achieving business objectives through innovative marketing strategies.
  • Proficient in using digital marketing tools, analytics platforms, and marketing automation software.
  • Strong analytical skills and ability to interpret data to make informed decisions and optimize campaigns.
  • Excellent communication skills, both written and verbal, with a creative flair for storytelling and brand messaging.
  • Ability to work in a fastpaced environment, managing multiple projects and priorities simultaneously.
  • Leadership skills with the ability to motivate and collaborate with crossfunctional teams.
  • Passionate about the fashion industry and staying ahead of the latest fashion trends.
  • Previous experience in e.g., women's footwear, accessories, athleisure, etc., is a plus.

Job Locations:

  • Ha Noi
Fashion

brand manager

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