Category Growth Marketing
2 weeks ago
What We Can Offer:
- Commission
- Healthcare
- Allowances
- Develop and implement comprehensive marketing strategies for the men's or women's fashion category, aligning them with overall business goals and brand objectives.
- Conduct market research and analyze consumer trends, competitor activities, and industry insights to identify growth opportunities and gain a competitive edge.
- Collaborate with Merchandising and Design teams to curate a diverse and ontrend product assortment that appeals to the target audience.
- Create impactful visual and written content for marketing materials, website, social media, and promotional events to maintain brand consistency and drive customer interest.
- Analyze key performance metrics and customer data to measure the effectiveness of marketing efforts, providing actionable insights for continuous improvement.
- Oversee the coordination of promotional events, product launches, and seasonal campaigns to maximize brand exposure and sales opportunities.
- Collaborate with the Ecommerce team to optimize the online shopping experience, ensuring a seamless customer journey and driving online sales.
- Cultivate strong relationships with key industry influencers, bloggers, and media outlets to expand brand reach and gain exposure in the market.
- Stay informed about industry trends, new marketing technologies, and emerging platforms to implement innovative and effective marketing strategies.
- Work closely with visual merchandisers to ensure instore displays and visual merchandising align with marketing campaigns and enhance the customer experience.
Job Requirements:
- Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field. A Master's degree is a plus.
- Proven experience (3 years) in marketing management, category marketing, or brand management within the fashion retail industry, with a specific focus on the men's or women's category.
- Indepth knowledge of the men's or women's fashion market, consumer behavior, and industry trends.
- Demonstrated success in developing and executing marketing strategies that drive category growth and achieve business objectives.
- Strong analytical skills, with the ability to interpret data and use insights to make datadriven decisions.
- Excellent written and verbal communication skills, with a creative flair for storytelling and brand messaging.
- Proficiency in digital marketing tools, social media platforms, and marketing automation software.
- Ability to lead and inspire crossfunctional teams, fostering collaboration and teamwork.
- Detailoriented with excellent project management and organizational skills.
- Passion for fashion and a keen eye for emerging trends and styles.
Job Locations:
- Ha Noi
-
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