Senior Brand Mkt Specialist

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Chợ Tốt Full time

Responsibilities:

  • Take ownership of the
    B2B branding performance to enhance the awareness and reputation of verticals
    _Viec Lam Tot, Nha Tot, Cho Tot Xe, and Cho Tot Goods_, from planning to execution.
  • Develop and implement B2B brand strategies to effectively position the company's products and services in the market.
  • Conduct market research to identify B2B customer needs, preferences, and trends and use this information to develop brand strategies.
  • Collaborate with internal teams, including product development and sales, to ensure that all B2B brand initiatives align with overall business objectives.
  • Create and manage B2B marketing campaigns for verticals, including events sponsorship & organization, signing ceremonies, seminar/ webinar,then spread on owned/ paid/ earned media to reach out to B2B consumers and ensure that all initiatives are delivered on time, within budget and achieved the expected outcomes.
  • Monitor and analyze B2B brand metrics and campaign performance, use these insights to refine brand strategies, and adjust strategies accordingly to optimize results.
Take on full responsibility for
PR projects and media relations to maintain and enhance the perception of the Chotot parent brand and verticals:

  • Create PR plans and strategies to improve public opinion, promote the brand, and improve the quality of the company's voice via different online and offline channels.
  • Build and maintain targeted media lists, and nurture relationships with key reporters. Serve as a first contact person for all media queries.
  • Execute press releases, media announcements, speeches, and presentations for media briefings, media gatherings, and other meetings.
  • Uphold the company's public image and provide effective crisis management solutions in times of need to protect the company's reputation.
  • Monitor and analyze the effectiveness of PR campaigns, and PR initiatives and communicate insights to management at the Company level and the Group level.
  • Working closely with the Group to fully understand PR strategy, and guidelines to develop the regional PR strategy overall when needed.
Take ownership of the
Corporate branding performance (CSR initiatives, thought leadership, industry awards,) to enhance the awareness and reputation of the parent brand Cho Tot:

  • Create and manage brand guidelines and ensure all marketing materials are consistent with the company's brand image and messaging.
  • Develop, manage, and maintain relationships with key B2B stakeholders, including consumers (seller & partner sides), industry influencers/ KOLs, and media outlets.
  • Craft and manage a corporate information database, ensuring a wellorganized collection of valuable content (white papers, case studies, webinars, presentation decks, or blog posts), leadership profiles, and highquality visuals

Requirements:

  • Minimum
    3 years of experience in Marketing, especially in brand strategy development.
  • Critical and creative thinker with a growth mindset, and agile spirit to achieve quick wins.
  • Ability to adapt and learn fast in a fastpaced work environment and team structure under time pressure
  • Exceptional project management, time management, and stakeholder management skills
  • Ability to work on multiple projects simultaneously.
  • Strong sense of responsibility and ownership in work. Be responsive and visible.
  • Critical, reasoning, logical thinking, and userfocused mindset are a must.
  • Great written & verbal communication skills. Confident in public speaking.
  • Strong command of English and Vietnamese languages.

BENEFITS:

  • Get
    15 days of annual leave and 5 days of sick leave per year
2.
Health insurance for employee and their family members.

  • Get a
    13th-month salary and annual performance bonus.
  • Participate in regular team-building activities and company parties.
  • Full of learning and training opportunities to grow your professional and personal skills.
  • Our modern offices serve perfectly for a relaxed, yet productive work environment.
  • You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
  • Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution.
When you will be a part of the MKT team, you will have a chance to:

  • Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative,to equip both creative & technical skill sets.
  • Get alwayson support and assistance from team members across functions when needed. We're here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
  • We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards,

  • Senior Mkt Executive

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam công ty tnhh a mà kitchen Full time

    Quản lý dữ liệu khách hàng, tính xác thực của data khách hàng mỗi ngày, phân tích data CRM để chăm sóc và ra các chương trình phù hợp- Phân tích các số liệu mkt để đưa ra chiến lược mkt nằm tối ưu doanh số (return voucher, % loyal customer, )- Lên chiến lược mkt của năm để ra mắt các...

  • Brand Marketing Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty TNHH Lotte Việt Nam Full time

    Mô tả công việc:(Mức lương: Thỏa thuận) 1 EC management (60%) Coordinate with related departments to implement Marketing activities smoothly (EC) Cooperate with EC partner agencies on Marketing activities execution Analysis the effective of Marketing activities. Report as requested2 Support execution of Digital MKT activities to build brand...

  • Brand Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty TNHH Minthacare Full time

    Mô tả công việc:(Mức lương: Thỏa thuận)As a Brand manager at Minthcare, you are responsible for developing effective brand and marketing strategies and campaigns, under the direction of the Marketing Director. You will work closely with cross-functional teams to ensure that our products are successfully launched and marketed to the target...

  • Frontline Senior Brand Manager, Vietnam

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam The Coca-Cola Company Full time

    We are recruiting a Frontline Senior Brand Manager on a permanent basis to join our Frontline Marketing function to shape and deliver excellent strategies for the local market.Reporting to a Frontline Marketing Director, he/she would: Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives,...

  • Senior Brand Marketing

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam VNETWORK Full time

    **Mô Tả Công Việc**:**1. Nghiên cứu thương hiệu và sản phẩm**:- Nghiên cứu các tài liệu thương hiệu (brand guideline, brand book), định hướng marketing & kế hoạch hoạt động Brand marketing từng sản phẩm, hàng tháng, quý, năm.- Nghiên cứu sản phẩm: Năm rõ đặc tính, vái trò, đặc điểm...

  • Senior IT Governance Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Fe Credit Full time

    Phúc Lợi: Bảo hiểm Du Lịch Thưởng Chăm sóc sức khỏe- Đào tạo Tăng lương Chế độ nghỉ phépMô Tả Công Việc:Implement the governance, policies and risk management functions across teams within IT Division to ensure those appropriate policies and controls are in place for effective service delivery & compliance as well as...

  • Senior Purchasing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Virtuos Games Full time

    Location Vietnam, Ho Chi Minh City - Sparx*- Department HRPLAY, GROW and WINTo be a part of Virtuos means to be a creator and aim at excellence.At Virtuos, we harness the latest technologies to make video games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in...

  • Senior Brand Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Monroe Consulting Group Full time

    Senior Brand Manager:- Sector: Monroe Cosmetic & Fashion- Contact: Iris- Client: Monroe Consulting Group- Location: Ho Chi Minh City- Salary: Negotiable- Expiry Date: 14 June 2023- Job Ref: BBBH410045_ International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a global corporation in the FMCG/Retail...

  • Senior Group Brand Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full time

    Quay Lại Trang Tìm Kiếm 4 giờ trướcSENIOR GROUP BRAND MANAGER:Ứng tuyển ngayVị trí TP. HCMLương Thỏa thuậnCông ty Tập đoàn Y khoa Hoàn MỹPhòng ban CommunicationsLoại hình Full timeJOB SUMMARY:The senior Group Brand Manager is responsible for:Build a Strong brand identity. Increase brand awareness. Strengthen brand...

  • Marketing Activation Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

    $2,000 - $2,000 ServicesRESPONDSIBILITIES Demonstrate understanding of market planning and strategy development process and provide inputs on market industry, financial and sales analysis. Support Channel and Brand Specialist in Formulating annual marketing plan and development of Business Plan and Strategic Network Plan (SNP) _ Study and comprehend...

  • Senior BI Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Global Fashion Group Full time

    Senior BI Specialist:Global Fashion Group- Ứng TuyểnSQL Python Data Analyst- Đăng nhập để xem mức lương Copac Square Building, 12 Tôn Đản, phường 13, District 4, Ho Chi Minh Xem bản đồ Linh hoạt 4 giờ trước3 Lý Do Để Gia Nhập Công Ty:International working environment Highly scalable platforms with 2+ billion visits...

  • Employer Branding Intern, Business Operations

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time

    Create and execute communication plans to build a strong employer branding for VNG and other businesses (ie: ZaloPay, VNGGames). Constantly analyze impacts on employee happiness after each project/campaign and suggest a responding plan. Collaborate and work with different stakeholders to carry out employee development projects in sync with the brand...

  • Senior Brand Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Chi Nhánh Công Ty TNHH Diageo Việt Nam Tại Thành Phố Hồ Chí Minh Full time

    Mô tả công việc:(Mức lương: Thỏa thuận)About the Role The Senior Brand Manager's role is to oversee the brand strategy and the development and execution of key brand marketing programmes that will delight consumers and customers alike. The role will ensure growth in brand equity and will ensure brand business performance by making...

  • Senior Brand Activation Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

    Job summary:Our Client a top FMCG company is looking for a Senior Brand Activation Manager to join themResponsibilities:Our Senior Brand Activation Manager is a brand management expert with responsibility and accountability for adapting cluster brand strategy and marketing activity into their local market activations based on strong local consumer and market...

  • Senior Communications Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Virtuos Games Full time

    Location Vietnam, Ho Chi Minh City - Sparx*- Department Human Resource, GAPLAY, GROW and WINTo be a part of Virtuos means to be a creator and aim at excellence.At Virtuos, we harness the latest technologies to make video games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since...

  • Senior Brand Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Nestle Full time

    Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples' lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.POSITION SNAPSHOT...

  • Senior Brand Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

    Job summary:A reputable cosmetic company is looking for a Senior Brand Manager to join themResponsibilities: Leader in managing vendor partners and agencies and all aspects pertaining to brand. Supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. Recruit & manage a strong team to build &...

  • Supply Chain and Logistics Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

    Responsibilities:1. Support Merchandise Production Management Work closely with Brand and Campaign Manager or Senior Manager to get requirement for each batch of merchandise, brief to Procurement to complete succesfully order, manage vendors for production, manage storage, track status, report to and coordate merchandise. This will be applied for managing...

  • Senior Hcc Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Johnson & Johnson Full time

    JOHNSON & JOHNSON VIETNAM LTD is looking for a Senior Health Care Compliance Specialist located in Ho Chi Minh City, Vietnam. If you are looking for more than a job, and are inspired by the opportunity to create the future to bring quality of life including the ethics business practices to the world, we invite you to build your career with us.***: The Health...

  • Senior Talent Acquisition Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty TNHH DEK Technologies Vietnam Full time

    Mô tả công việc:(Mức lương: Thỏa thuận)DEK Technologies Vietnam is strongly growing and Human Resources Department is looking for Senior Talent Acquisition Specialists to support us in meeting sourcing requirements ofprojects and enhancing the employer branding.Your responsibilities include but not limited to the following:Recruitment: Manage...