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Recruitment Marketing Manager
2 weeks ago
PRIMARY RESPONSIBILITIES
SALES
- Achieve recruitment and sales targets for each Amerigo partner school within the designated region.
- Assist the Regional Director, Student Recruitment in providing product training and supporting the development of recruitment partners.
- Provide sales coaching tailored to the destination market for business partners.
- Ensure the sales toolkit is relevant and well-understood within the region by coordinating with Head Office and partner schools.
MARKETING
- Aid the Regional Director, Student Recruitment in devising the annual marketing plan for Regional countries.
- Conduct presentations to large audiences of students and counselors.
- Drive attendance for recruitment events such as exhibitions, seminars, and university visits.
- Assist in preparing country-specific advertising, editorial, and promotional materials.
- Support the creation of promotional materials including newsletters, posters, and testimonials.
- Utilize social media and modern digital technologies to promote Amerigo schools.
FINANCIAL
- Develop and manage the budget and expenses.
- Provide monthly financial reports to the Regional Director, Student Recruitment.
BUSINESS DEVELOPMENT
- Maintain effective relationships with Head Office to contribute to future product planning and pipeline.
- Assist in the development and improvement of Amerigo products and services.
GENERAL
- Undertake other projects as assigned by the Regional Director, Student Recruitment.
KEY QUALIFICATIONS
- Proficiency in written and oral communication in both local language and English.
- Possession of a 4-Year University Degree or equivalent experience of 4-5 years in marketing and recruitment within the education industry.
- Demonstrated strong relationships with business partners (agents).
- Excellent interpersonal, communication, and negotiation skills, including presentation abilities.
- Proven ability to work effectively as part of a team.
- Flexibility in working hours and tasks, including availability for weekend and evening work to support recruitment activities.
- Ability to devise and implement effective sales tactics contributing to sustainable business growth.
- Innovative thinking, proactive work habits, and attention to detail.
- Capability to meet tight deadlines, adapt to changing priorities, and take responsibility for outcomes.
- Skill in managing various internal and external stakeholders to meet competing demands.
- Aptitude for successful interaction with diverse personalities and building strong working relationships across all organizational levels.
- Action-oriented with an entrepreneurial mindset.
- Proficiency with Microsoft Office Suite.
- Possession of W.I.T. (Willingness to do "whatever it takes").
- International study experience is highly preferred.
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