Senior Marketing Executive

1 week ago

Hanoi, Hanoi, Vietnam Talentnet Full time
Supply chain & Transportation

RESPONSIBILITIES:

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Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's cruise tour business objectives, focusing on customer acquisition, engagement, and retention.
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Brand Management: Lead efforts to strengthen and maintain the company's brand identity across all marketing channels, ensuring consistent messaging and a compelling brand story specifically tailored for the cruise segment.
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Cruise-specific Campaigns: Conceptualize, execute, and analyze cruise-specific marketing campaigns that resonate with target audiences, leveraging various channels such as social media, cruise-related publications, online travel forums, and partnerships with cruise industry influencers.
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Market Insights: Conduct thorough market research and analysis to identify cruise travel trends, customer preferences, competitor activities, and emerging opportunities. Translate insights into actionable marketing strategies.
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Collaborations and Partnerships: Establish and nurture relationships with cruise line partners, travel agencies, cruise enthusiasts, and relevant stakeholders to enhance brand visibility, explore co-marketing opportunities, and drive customer engagement.
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Budget Management: Develop and manage marketing budgets for cruise tour campaigns, ensuring optimal allocation of resources and efficient ROI tracking.
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Analytics and Reporting: Regularly monitor and assess marketing performance metrics, generating insightful reports that guide decision-making and contribute to continuous marketing improvements.
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Team Collaboration: Collaborate with cross-functional teams, including sales, operations, and design, to ensure alignment of marketing strategies with business objectives and seamless execution of marketing campaigns.
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Cruise Event Management: Plan and coordinate cruise-themed events, exhibitions, trade shows, and promotional activities to showcase our cruise tour offerings and attract potential customers.
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Report to: Communication Marketing Leader

REQUIREMENTS:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 35 years of experience in marketing roles, with a strong focus on the luxury cruise or travel industry.
  • Proven track record of successful cruisespecific marketing campaigns.
  • Indepth understanding of digital marketing strategies and tools.
  • Exceptional communication, partnership and event management, and interpersonal skills.
  • Proficiency in data analysis and utilization of marketing analytics tools.
  • Creative thinker with a demonstrated ability to drive innovative marketing initiatives.
  • Experience in team management and crossfunctional collaboration.
  • Solid knowledge of cruise industry trends, customer behaviors, and global tourism landscape.

For more information, please contact:

  • Ms.

Truong Thi Lan Duyen Ext:
136

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