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Marketing Communications Manager/lead

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Funding Societies Full time

Description:


Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia, expanding into a leading SME neobank.

We are licensed and registered in Singapore, Indonesia, Thailand, Malaysia, and operating in Vietnam, and backed by Sequoia India, Softbank Vision Fund and SMBC bank amongst many others.

Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors.

And here at Funding Societies | Modalku we live by our core values GETFS:

  • Grow Relentlessly: Strive to become our best, most authentic selves.
  • Enable Teamwork,

Disable Politics:
Only by forging togetherness, we help each other succeed.

  • Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
  • Focus on Impact: Create impact through bias for action and tangible results.
  • Serve with Obsession: Build winwin relationships for the longterm by having a customer obsession.

What you will do:

1. 50% of the scope

  • Align business objectives and goals with Country Director and Head of Sales quarterly, ensuring marketing responsibilities and KPIs are aligned and defined, marketing budget are planned and tracked throughout the year
  • Develop marketing funnels to establish relationships with new customers and partners in the industry (through banks, SaaS companies, fintech startups, etc.), and to drive conversions through marketing campaigns and tactics to support sales productivity (promotions for nurturing offline relationships, eventbased referrals, trade shows, etc.)
  • Manage online digital campaigns to increase brand awareness, maintain engagement and drive traffic to website, ultimately convert users to Marketing Qualified Leads
  • Work closely with the regional PR team to develop press releases and manage public relations strategy (events, press conferences, etc.) to capture the share of voices and maintain a positive tone of voices on relevant top tier media outlets (business, economy, finances, etc )
2. 30% of the scope

  • Collaborate with regional digital marketing team to understand, analyze campaign performance, understand the drivers of ROI, identify key learnings and iterate quickly
  • Work closely with the regional communications team to develop content marketing on blogs, monitoring SEO performance.
  • Analyze and interpret market trends, business data and competitive landscape to identify growth opportunities and develop corresponding marketing strategies and initiatives to drive growth
  • Take initiatives to manage crosscountries and regional projects for branding and product development
  • Regularly report to the relevant teams on campaign performance and OKRs.
3.

20% of the scope:

  • Manage team of juniors by efficiently allocating resources and manpower, ensuring tasks are completed timely
  • Work closely with creative design team to develop relevant marketing collaterals
  • Work closely with finance team to track and report monthly marketing budget vs. spending

Requirements:

What you will need:

Must-haves:

  • Bachelor's degree in marketing, advertising, or communications
  • At least 8 years of related working experience, preferably in B2B marketing
  • Good command of spoken and written English and Vietnamese (would be added advantage)
  • Excellent leadership, communication, and problemsolving skills
  • Experience in driving resultoriented marketing campaigns with good network of freelancers/vendors/production house/agencies to support the execution of strategies
  • Experience in driving public relations activities with a good number of PR media contacts especially for finance, economy and business related media
  • Outstanding communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
  • Outstanding team player with an business partnership mindset to interact effectively with marketing and nonmarketing colleagues
  • Balanced individual who brings 'can do' motivation to work every day, able to proactively thinks about what needs to come next
  • Demonstrates ability to prioritize task and activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
  • Demonstrated ability to excel within an environment of rapid change, growth mentality and a drive for continuous improvement

Nice-to-haves:

  • Preferable experience in Business Partnering role or have worked in Sales / Partnership / Product
  • Preferable experience in Financial Institution (Banking, Lending, Insurance, Payments, Fintech
  • Experience in managing/executing a quantitative and qualitative marketing research
  • Experience in using social media tools and public relations platform tools

Benefits:

  • Time off
  • We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have o