E-commerce Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam công ty tnhh mm mega market việt nam Full time

MISSION STATEMENT:

  • As the E commerce Manager, User Growth, the primary mission is to lead and drive user acquisition, engagement, and retention strategies. This role is pivotal in achieving the company&039;s eCommerce goals by fostering a strong online presence and optimizing user experiences to sustainable user growth.
  • ROLES:
  • User Acquisition Strategy:
  • Develop and execute robust user acquisition strategies, leveraging SEM, SEO, and paid advertising channels to drive website traffic and expand the user base.
  • Collaborate with external vendors for the effective execution of SEO initiatives, enhancing organic visibility.
  • Engagement and Retention Initiatives:
  • Implement initiatives focused on enhancing user engagement, including personalized content strategies, user
- centric experiences, and the introduction of loyalty programs.

  • Collaborate with cross
- functional teams to optimize user journeys and ensure a seamless online experience

  • Performance Marketing Oversight:
  • Oversee the management of paid advertising campaigns across various platforms, implementing A/B testing and data

- driven optimizations.
  • Effectively allocate and manage budgets to maximize user growth and achieve performance targets.
  • Analytics and Reporting:
  • Utilize analytics tools to monitor key performance indicators (KPIs) related to user growth, engagement, and retention.
  • Generate regular reports, providing insights and recommendations for continuous improvement.
  • Collaboration with Internal Teams:
  • Provide guidance on user
- focused performance improvements to enhance overall satisfaction and conversion rates.
  • Work collaboratively with internal teams, vendor, including content creators and marketing departments, to align user growth strategies with overall marketing goals.
  • KEY RESULT AREAS:
  • User Acquisition:
  • Drive increased user acquisition through strategic SEM, SEO, and paid advertising initiatives.
  • User Engagement and Retention:
  • Implement strategies to enhance user engagement and retention, fostering a loyal and growing user base (work with CRM/CDP)
  • Performance Marketing:
  • Optimize paid advertising campaigns for maximum user growth and effective budget utilization.

Yêu cầu công việc:

  • Fluency in English and Vietnamese
  • Strong analytical skills and proficiency in using analytics tools.
  • University Degree, preferably in Economics, Business Management, or related fields.
  • Up
- to
- date knowledge of user growth, performance marketing, and SEO best practices and industry trends.

  • Proven experience in E commerce with a specific focus on user growth, performance marketing, and SEO.
  • Giới tính yêu cầu:
  • Nam / Nữ
  • Cập nhật gần đây lúc:
:05:26
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