Paid Media Specialist

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Glo Full time ₫2,500,000 - ₫10,000,000 per year

Paid Media Specialist (Google Ads, Meta Ads)

Type:
Full-time

Location:
Ho Chi Minh | Onsite

We are looking for a data-driven and creative
Paid Media Specialist
to join our

marketing team.

In this role, you'll be responsible for planning, executing, and optimizing paid

advertising campaigns across Google and Meta to drive customer acquisition and

growth. You'll work closely with our creative and analytics teams to ensure every

campaign delivers measurable impact and strong ROI.

Key Responsibilities:


• Campaign Management:

◦ Plan, execute, and manage paid media campaigns across Google Ads and

Meta Ads.

◦ Continuously monitor, optimize, and A/B test campaigns to achieve

performance goals (CPA, ROAS, CTR).

◦ Manage budgets and pacing to ensure efficient media spend.


• Performance Optimization:

◦ Use analytics tools (Google Analytics, Meta Business Suite, etc.) to evaluate

performance and generate insights.

◦ Recommend improvements to targeting, creatives, and bidding strategies

based on data.

◦ Implement conversion tracking and pixel setup for accurate measurement.


• Collaboration & Reporting:

◦ Collaborate with designers and copywriters to produce engaging ad

creatives.

◦ Work with data analysts to connect ad performance with broader business

metrics.

◦ Prepare weekly and monthly campaign performance reports with actionable

insights.


• Growth Strategy:

◦ Explore new paid channels, audience segments, and campaign formats to

maximize reach and engagement.

◦ Stay up to date on digital marketing trends, platform updates, and

performance marketing best practices.
Preferred Skills & Qualifications:


• 10+ years of hands-on experience in Google Ads and Meta Ads campaigns


• Strong analytical skills and proficiency with performance metrics (CPA, ROAS, CTR,

etc.)


• Experience with Google Analytics, Tag Manager, and pixel/conversion tracking


• Understanding of re marketing, funnel optimization, and audience segmentation


• Google Ads and Meta Blueprint certifications are a plus


• Excellent communication skills and a collaborative mindset



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