Biddable Specialist with digital marketing project management experience

Job Title: Biddable Specialist with digital marketing project management experience

Location: Ho Chi Minh City, Vietnam

Company: Rabbit Care

Industry: Insurance and Banking Products Marketplace

Language Requirement: Fluency in Vietnamese and English

Employment Type: Full-Time

Overview:

Rabbit Care, Southeast Asia's premier InsurTech and FinTech powerhouse, is redefining financial choices for a digital era. Supported by a prestigious consortium of global investors, including BTS Group, Korea Investment Partners, Samsung Venture Investment, K-Growth Investment Corp., and Rockstone Ventures, Rabbit Care is at the forefront of transforming insurance and financial services. Serving a vast clientele across Thailand, Vietnam, and Singapore, we make financial empowerment accessible to over 2 million monthly users, offering transparent, comprehensive advice and comparison for over 1,500 insurance and financial products.

Our innovative platform has navigated customers through options resulting in over USD 100 million in insurance premiums for 2023 alone. With a vision to dominate the online comparison market in Southeast Asia, we are not just facilitating informed financial decisions but are integral to promoting financial inclusion across the region. We're on the lookout for a Biddable Specialist with digital marketing project management experience to join our mission in Ho Chi Minh City, Vietnam, and become a part of this exciting journey towards a future where financial clarity and empowerment are within everyone's reach.

Responsibilities:

Develop and execute online paid media campaigns with a primary focus on lead generation and e-commerce conversions, utilizing Facebook, Instagram, Google Ads, and other biddable platforms.

Conduct thorough target audience research, consumer demand assessment, and search engine keyword analysis to establish effective bidding strategies.

Optimize budgets and targeting to achieve client objectives, forecasting and estimating key performance indicators for the business development and sales teams.

Supervise the setup and daily performance tracking of campaigns, proposing optimizations and testing plans to exceed KPIs.

Lead and support a team of junior performance marketers, ensuring quality control before campaign launches and overseeing continuous improvement.

Analyze campaign data to provide actionable insights and recommendations, delivering clear reports and strategies for next steps to both team members and clients.

Stay updated on industry trends and incorporate best practices into campaign management for optimal ROI/ROAS.

Advise clients on digital transformation and develop long-term digital marketing strategies with clear KPIs, leveraging all necessary tools.

Coordinate with IT, content marketing, and creative teams to develop and optimize campaign elements and tracking systems.

Manage client relationships, address concerns, and ensure exceptional service delivery.

Full P&L responsibility for client projects, working closely with the Marketing Director.

Requirements:

Minimum of 3 years of media buying experience in a performance-led digital marketing agency for the biddable specialist role.

At least 4 years of professional experience in a digital media agency or related field, with managerial experience for the project manager role.

Strong background in paid media, with a focus on lead generation and e-commerce campaigns.

Advanced proficiency in utilizing and optimizing Google Ads, Social Media Ads, and other digital marketing channels.

Demonstrated experience managing multiple accounts and teams, with a commitment to quality and efficiency.

Excellent analytical and problem-solving skills, with experience in A/B testing and campaign evaluation.

Leadership abilities to mentor and develop a team of marketing professionals.

Outstanding client service, presentation, and negotiation skills.

Willingness to work flexibly and under pressure to meet deadlines.

Proficient in MS-Office, with Google Ads and Facebook Blueprint certifications as a plus.

Bachelor's degree in Business, Communication, Marketing, or a related field.