Creative Team Leader
1 week ago
About Yeah1 Group:
YeaH1 understands that diversity is a crucial characteristic of the community. The diversity in different ways of thinking and multi-faceted actions is the core strength of the Group.
When spontaneous creativity combines with logical thinking, when diverse individuals support each other, when pioneering ideas meet determination in action, and when breakthrough inspiration is built on a sustainable foundation, countless opportunities will open up. Heights will be successively conquered, and a new empire will be YeaH1 Group.
YeaH1 Group has steadily grown into a leading Technology Media company in Vietnam and the Southeast Asia region, with a diverse ecosystem poised for a new era - the era of diversity.
Key Responsibilities:
1. Creative Development & Direction:
- Develop creative guidelines, messaging frameworks, and visual identities for all communication activities.
- Ensure brand voice and visual identity are consistently and prominently expressed across all channels.
2. Content & Campaign Ideation:
- Ideate and develop creative concepts for campaigns, show launches, content spin-offs, fan engagement activities, and accompanying products (merchandise, minigames, social content).
- Guide storytelling strategies aligned with entertainment trends, especially for shows, films, and Chinese content.
3. Implementation Supervision & Quality Optimization:
- Lead the execution process from briefing to concept development, production, and final output.
- Oversee quality control for all content, including copywriting, key visuals, and videos before release.
4. Team Management & Development:
- Assign tasks, manage team performance, and train a versatile team across content, copy, and visual disciplines.
- Foster a creative work environment and build efficient workflows.
Required Qualifications:
Education:
- Bachelor's degree in Marketing, Public Relations, or a related discipline.
Professional Experience:
- 5 years of experience in Creative/Content/Marcom, with a proven track record in team management.
- Preferably with a background in OTT, entertainment, media, or creative agencies.
- Strong content foundation with deep understanding of the entertainment market (shows, films, culture — especially Asian content).
- Outstanding creative thinking with strong storytelling and concept development skills.
- Solid team management capabilities, including task delegation and quality control across various outputs (content, visuals, copy).
- Ability to develop long-term creative strategies aligned with brand direction and growth objectives.
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