Creative Lead

MEP is a high-growth global publisher with over 100M+ downloads worldwide until present. We're looking for a Creative Lead to own and elevate our Creatives quality, efficiency, and process excellence of all creative outputs for our Games & Apps.

You will ensure every asset (Video, Playable, ASO) meets high standards, drive AI adoption, streamline workflows, and uplift the team's craft, speed, and ownership.

• Creative Direction & Strategy
• Play-test and review products to extract clear USPs, creative angles, and production implications.
• Build analysis, proposal on creative to deliver audience expectations, and market trends.
• Guide the team with strategic clarity: technology, structure, timeline
• Work closely with Creative Strategists and UA to align creative output with growth goals.
• Creative Quality Lead
• Act as the final quality gate for all creative assets
• Lead the team to adopt AI to the full creative production process.
• Ensure every output meets the strategy and speed pace of business.
• Continuously raise production quality through upskilling teams, enhance feedback and technical innovation.
• Optimize speed & efficiency by researching and adopting new AI tools, optimizing processes, and streamlining the creative workflow.
• Process optimization at scale
• Design and evolve the end-to-end creative workflow: briefing → concept → production → review → release.
• Create structures that reduce feedback loops, increase clarity, and unblock designers, motion artists, and playable devs early.
• Ensure strong systems for file management, versioning, asset libraries, and reusable components.
• Monitor systemic risks (quality, bottlenecks, capability gaps) and resolve them proactively.
• Feedback, mentorship & in crease team capability
• Provide clear, strategic, actionable feedback that helps the team grow.
• Coach the team on creative judgment, visual quality, motion fundamentals, and production discipline.
• Build a culture of continuous learning: sharing references, frameworks, best practices, and internal case studies.
• Identify capability gaps and lead structured upskilling programs (AI, animation, 3D, art fundamentals, creative speed, etc.).

• AI-Driven production excellence
• Lead the adoption and integration of AI across the full production pipeline.
• Partner with your team to build templates, presets, workflows, and automation that reduce production time and increase consistency.
• Continuously evaluate new AI tools and convert them into practical improvements for speed and quality.
• Ensure the whole team is trained and confident using AI to enhance their craft.

• Cross-Team collaboration
• Partner closely with Creative Strategists, UA Managers, and Product Owners to ensure alignment across business goals.
• Ensure clear communication of progress, risks, and quality expectations to leaders and stakeholders.
• Build a healthy, collaborative environment across Design, Motion, Playables, and UA.

• 4+ years in senior creative roles (Senior Art Director / Senior Designer / Creative Lead) with experience leading teams through full production across performance marketing, multimedia, or IMC.
• Degree/diploma in Design, Multimedia, or related fields.
• Strong ability to turn unique, compelling ideas into high-quality final outputs across static, motion, video, and animation.
• Experience with game/app projects or strong passion for the gaming industry is a plus.
• Strong communication, collaboration, and cross-team alignment skills.
• Ability to analyze creative performance and make data-backed improvement decisions.
• Strong project management, able to plan, execute, and track creative work efficiently.
• Solid understanding of composition, color, typography, pacing, and visual fundamentals.
• Proficient in Photoshop, After Effects, Premiere, Figma, basic 3D, and AI creative tools.
• Passion for mobile games/apps, art styles, and creative performance.

• Competitive salary and benefit packages, twice-yearly performance bonuses.
• Personal learning and well-being budget.
• Team-building budget.
• Lunch, teatime, monthly team dinner and parking allowance.
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
• 12 days working from home per year.
• Annual trips to countries where we achieve the most success (next stop: Japan looking for teammates to go with us).
• Opportunity to work on exciting mobile game projects.
• Collaborative and supportive team environment.
• Continuous learning and growth opportunities.

How To Apply?

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