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Digital Marketing Developer

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Ru9 - The Sleep Company Full time ₫1,500,000 - ₫1,800,000 per year

Position Overview

Ru9 is looking for a
Digital Marketing Developer
to take charge of the technical execution of our digital marketing operations. This role focuses on
Shopify website development and optimization
,
digital tools and tracking
,
SEO performance enhancement
, and
marketing automation and integrations
.

The ideal candidate is a technically skilled professional who combines coding expertise with a strong understanding of digital marketing tools. You will play a key role in ensuring seamless website functionality, accurate campaign tracking, and optimized technical performance to elevate Ru9's digital marketing efforts.

Key Responsibilities

1.Website Development and Optimization (40%)

  • Customize and maintain
    Shopify themes
    using Liquid, HTML, CSS, and JavaScript to meet marketing and business needs.
  • Design and implement
    landing pages
    for campaigns, promotions, and new product launches.
  • Develop and integrate
    dynamic website features
    , such as countdown timers, currency switchers, or personalized product recommendations.
  • Optimize website performance for
    speed, responsiveness
    , and
    Core Web Vitals
    metrics.

2.Digital Tools and Tracking Optimization (20%)

  • Set up and manage tracking tools like
    Google Tag Manager (GTM)
    ,
    Meta Pixel
    ,
    TikTok Pixel
    , and
    Google Analytics (GA4)
    .
  • Implement and debug
    enhanced ecommerce tracking
    , custom event tracking, and advanced conversion setups.
  • Configure and maintain server-side tracking solutions (e.g., Shopify APIs) to improve data accuracy.
  • Analyze and troubleshoot tracking or data discrepancies across platforms using tools like
    Tag Assistant
    or
    Meta Pixel Helper
    .

3.SEO & Technical Performance Optimization (25%)

  • Conduct
    technical SEO tasks
    , including editing files, , and meta tags.
  • Add and test structured data markup (e.g., JSON-LD) for improved search engine visibility and rich snippets.
  • Optimize website speed through image compression, minification of CSS/JS, and lazy loading implementation.
  • Use tools like
    Google Search Console
    to identify and address crawl errors or performance issues.
  • Monitor and improve
    Core Web Vitals
    metrics such as Largest Contentful Paint (LCP) and First Input Delay (FID).

4.Marketing Automation and Technical Integrations (15%)

  • Design and code
    responsive templates
    for email, SMS, and other marketing automation campaigns.
  • Set up and optimize automated workflows in tools like
    Klaviyo
    ,
    Mailchimp
    , or
    HubSpot
    with personalized content using Liquid or JavaScript.
  • Integrate third-party platforms (e.g., Shopify, Klaviyo, and analytics tools) using APIs or webhooks to enhance marketing workflows.
  • Automate repetitive tasks using automation tools (e.g Zapier, N8N...).
  • Develop and implement interactive user-friendly features such as popups, modals, or announcement bars based on user behavior.

Key Qualifications

Education and Experience

  • Bachelor's degree in
    Computer Science
    ,
    Digital Marketing
    , or a related field.
  • 2+ years
    of experience in website development (preferably Shopify) and digital marketing optimization.
  • Experience with tools such as
    Google Tag Manager
    ,
    Google Analytics (GA4)
    ,
    Meta Pixel
    , and
    Klaviyo
    .

Skills and Competencies

  • Proficiency in
    HTML, CSS, JavaScript
    , and Shopify's
    Liquid
    language.
  • Strong understanding of
    tracking tools
    ,
    event tracking
    , and
    conversion optimization
    .
  • Familiarity with
    email marketing platforms
    (e.g., Klaviyo, Mailchimp) and automation workflows.
  • Solid understanding of
    SEO principles
    and technical optimizations.
  • Strong analytical and problem-solving skills to debug technical issues.

Personal Attributes

  • Detail-oriented and proactive in identifying and solving issues.
  • Strong communication skills for collaborating with cross-functional teams.
  • Adaptable and thrives in a fast-paced, data-driven environment.

Benefits

  • Competitive salary: 13-15 million VND/month (depending on experience).
  • Performance-based bonuses.
  • Professional development opportunities, including training and certifications.
  • A collaborative and innovative work environment that values creativity and data-driven strategies.
  • Full benefits package: Social Insurance, Health Insurance, Paid Leave, and holiday bonuses.

Why Join Ru9?

  • Technical Leadership:
    Be the go-to expert for technical excellence in digital marketing.
  • Cutting-Edge Tools:
    Work with advanced marketing platforms and tools to drive real impact.
  • Career Growth:
    Join a fast-growing D2C brand with significant opportunities for personal development.
  • Collaborative Culture:
    Work with a passionate team dedicated to innovation and customer experience.

How to Apply

If you are ready to elevate Ru9's digital marketing operations, send your CV and cover letter to

with the subject line:
[Digital Marketing Developer] – Your Name
.