growth marketing specialist

15 hours ago

Hanoi Capital Region, Vietnam Secomus Technology Full time

1. JOB OVERVIEW

We are looking for a data-driven
Growth Marketing Specialist

to join our team. You will play a critical role in optimizing our growth funnel—from acquiring new users via Paid & Organic channels to maximizing retention.

2. KEY RESPONSIBILITIES
A. Performance Marketing (Paid Media Focus)

  • Multi-channel Ad Management:

Plan, set up, and optimize performance campaigns across key platforms, including but not limited to:
- Shopify Ads:

Targeting merchants directly within the app store.
- Google Ads:

Search (SEM), Display, and YouTube.
- Meta Ads:

Facebook & Instagram (targeting B2B/Merchants).
- Optimization:

continuously monitor metrics (CPC, CTR, CPA) to optimize Ad Spend and maximize ROAS.
- Email marketing

: Plan and execute regular newsletters/product updates to the existing user base to drive feature adoption and upsells.
- Creative Testing:

A/B test ad creatives, copy, and landing pages to improve conversion rates.

B. Platform Optimization & CRO (Conversion Rate Optimization)

  • Shopify App Store Optimization (ASO):

Optimize the App Listing page (Title, Visuals, Description) to maximize the Conversion Rate and improve keyword rankings.
- Funnel Optimization:

Analyze the user journey from
Ad Click

→
App Listing

→
Install

→
Activation

. Identify drop-off points and implement fixes.
- Web & Demo Store:

Manage Google Analytics 4 (GA4) and optimize the UI/UX of the Demo Store to demonstrate app value effectively.

C. Marketing Intelligence & Content Strategy

  • Market Research:

Monitor global competitors and industry trends to adapt our strategy.
- Content Growth:

Research SEO keywords and produce high-quality English content (Blogs, Docs) to drive organic traffic.
- Strategy:

Build quarterly growth plans focused on user acquisition and revenue growth.

3. REQUIREMENTS

  • Advanced English Proficiency:

You must be able to write natural, persuasive ad copy and content in English for a global audience.
- Proven experience

running paid campaigns on digital platforms. You should have hands-on experience with at least one of the following:
- Shopify Ads

(highly preferred)
- Google Ads
- Meta Ads
- LinkedIn Ads
- Strong understanding of bidding strategies, audience targeting, and retargeting workflows.
- Shopify Experience is a Strong Advantage:

Prior experience working for a Shopify App, a Shopify Agency, or an E-commerce SaaS company.
- Proficiency in analytics tools:
GA4

, Google Search Console, Looker studio.
- Experience with SEO tools (Ahrefs/Semrush) is a plus.
- Data-Driven:

Ability to interpret data and translate metrics into actionable growth strategies.

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