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Senior Internal Communications, Employer Branding

2 weeks ago

Ho Chi Minh City Metropolitan Area, Vietnam Masterise Group Full time ₫60,000,000 - ₫120,000,000 per year

We are looking for a strategic and creative Senior Specialist to lead and execute internal communications, employer branding, and employee engagement initiatives that connect, inspire, and align our people with the company's purpose, culture, and goals.

This is a pivotal role that shapes how our employees experience the brand from the inside out — strengthening alignment, culture, and connection across all levels of the organization. You will collaborate closely with HR, Marketing, and Leadership to build a cohesive internal narrative and amplify our reputation as an employer of choice.

Key Responsibilities:

1. Internal Communications

  • Design and implement communication strategies that foster transparency, alignment, and two-way engagement across departments.
  • Manage internal communication channels (e.g., intranet, newsletters, internal social platforms, leadership messages, town halls).
  • Partner with senior leaders and HR to cascade company strategy, initiatives, and cultural priorities in clear and compelling ways.
  • Develop consistent messaging frameworks and tone of voice that reflect the company's values and identity.

2. Employer Branding

  • Collaborate with Talent Acquisition and Marketing to define and communicate the Employer Value Proposition (EVP).
  • Create content that brings our culture to life through authentic storytelling—highlighting employee experiences, team milestones, and purpose-led initiatives.
  • Lead the development of branding content for recruitment campaigns, social media, career pages, and external platforms (e.g., LinkedIn, Glassdoor).
  • Track and strengthen the perception of the company brand as an employer both internally and externally.

3. Employee Engagement & Culture Activation

  • Partner with HR and business units to design and roll out engagement campaigns and cultural programs (e.g., onboarding, values activation, internal events, recognition initiatives).
  • Lead internal campaigns that promote belonging, inclusion, and connection across teams and locations.
  • Monitor employee sentiment and feedback to continuously improve engagement strategies and touchpoints.
  • Support change communication efforts during organizational transitions or key initiatives.

4. Measurement & Continuous Improvement

  • Develop KPIs and feedback loops to measure the effectiveness of internal communications and engagement programs.
  • Leverage insights and best practices to improve communication impact, content relevance, and employee experience.
  • Stay up to date on trends in employer branding and internal communications to drive innovation and excellence.

Requirements:

  • Education:
    Bachelor's degree in Communications, Marketing, HR, Business, or a related field.
  • Experience:
  • Minimum 5 years of experience in communications or employee experience roles, with at least 1 year in internal communications or employer branding.
  • Experience working in dynamic, fast-paced environments and collaborating with senior leadership.
  • Core Skills:
  • Excellent writing and storytelling skills across multiple formats and audiences.
  • Strategic mindset with the ability to translate business goals into impactful communication and engagement plans.
  • Strong project management skills with attention to detail and execution.
  • Passionate about people, culture, and building a great employee experience.
  • Familiarity with internal communication platforms (e.g., SharePoint, Workplace, Teams, email marketing tools) and social media.