Manager, Commercial Planning

• Lead the regional RGM and Channel Strategy agenda to accelerate volume and revenue growth across Southeast Asia, Hong Kong, and Taiwan (SEAHKT).
• This role governs OBPPC frameworks, pricing architecture, and trade investment optimization, while partnering with bottlers to embed data-driven, sustainable growth practices.
• Acts as the regional Center of Excellence for RGM & Channel Strategy governance and capability building.

Key Responsibilities

• Lead Regional RGM Governance: Establish strategic guardrails for pricing, trade investment, and pack roles; ensure NSR growth exceeds volume growth.
• Develop OBPPC Frameworks: Drive differentiation and value creation through optimized Occasion–Brand–Pack–Price–Channel design
• Channel Strategy Leadership: Integrate RGM insights into channel execution blueprints for GT, MT, and E&D channels.
• Trade Investment Productivity: Enhance DFR efficiency through data-driven promotion evaluation and TPO/TPM enablement.
• Capability Building: Build bottler capability in RGM analytics, PVP/TPO adoption, and commercial decision support.
• Best Practice Codification: Capture and share successful case studies across markets to accelerate regional learning.
• Performance Analytics: Track and interpret mix, price realization, and ROI metrics to identify profit growth opportunities.
• Stakeholder Influence: Act as a strategic advisor to bottlers and internal leaders on commercial growth levers.

The Successful Applicant

• Bachelor's degree or above in Business, Economics, or Marketing; MBA preferred.
• Minimum 8–12 years in FMCG commercial roles (RGM, Pricing, Channel, or Trade Strategy).
• Proven track record leading cross-market RGM projects or frameworks.
• Experience in matrix or multi-bottler environments preferred.
• Advanced understanding of OBPPC, Pricing, TPM/PTC, and Trade Spend ROI management.
• Strong analytical proficiency (Power BI / Tableau).
• Familiarity with RGM digital tools is advantageous.
• Excellent written and oral English.
• Strategic agility, influencing across senior levels.
• Strong collaboration mindset and change leadership.
• Fluent English communication.
• Occasional travel.

What's on Offer

• Join our growing Swire Coca-Cola family, which already consists of 47,000 talented individuals
• Enjoy an open and dynamic working environment
• Benefit from stable and sensible working hours
• Office location: Either in Vietnam, Singapore or Hong Kong office
• Excellent compensation and benefits package
• Medical insurance coverage

Diversity, Equality, Inclusion & Belonging

Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation.

If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.

Application & Privacy Notice

We are committed to protecting your personal data. Before submitting your application, please take a moment to review our Personal Data (Privacy) Policy and Personal Information Collection (PIC) Statement available on our Company website at

By submitting your application, you acknowledge and accept the terms outlined in our PIC Statement. All information provided will be handled with strict confidentiality and used solely for recruitment purposes.

Please note: If you do not hear from us within four months of your application submission, you may consider your application unsuccessful.