Director, M&S Strategy

Overview

Responsible for planning, managing, supervising, and controlling all activities/implementation of Marketing & Sales in region to complete the business plan, as well as to achieve the goals of Nam Long Land (NLL) and NLG.

Responsibility

1. Marketing & Sales Strategy

• Develop and control the Marketing & Sales plan, budget plan, and cost for implementing business plans to ensure cost-effectiveness for the company.

Develop a strategy and business model for the nationwide distribution channel according to Nam Long Group's strategy to expand the market and enhance brand presence.

Develop product development strategies and plans to meet market demands and create new value for customers.

2. Product Development & Sales Control Activities.

• Research the market, competitors, and customer needs to build effective business strategies, including products, pricing, and sales policies.
• Set up and operate a consistent mechanism and policies to control sales and agencies.
• Manage and monitor product allocation as approved by the management team.
• Deliver accurate information to agencies/customers through communication channels and update the system regularly.
• Ensure proper payment coordination processes between partners, investors, and agencies.
• Collaborate to develop a management system and collect sales data, including forms, processes, and tools to support efficient sales operations.
• Collaborate to build and develop the online sales channel.
• Analyze and evaluate business performance regularly, providing data to support strategic decisions by the management team.

3. Marketing Activities.

• Supervise media management and brand development for products/ projects to enhance brand recognition and build prestige on the market.
• Guide, control, and implement media content and imagery.
• Design, create, produce tools to drive business activities.
• Digital and social media marketing.
• Supervise building customer database.
• Manage sales event programs, creating destination points.
• Conduct market research and customer surveys to understand needs and trends, thereby developing effective marketing strategies.
• Receive project implementation plans, legal documents for sales from the Project Director.
• Explore strategic cooperation opportunities with banks and financial institutions to increase brand presence and speed up project sales.

4. Training & Business Development Activities.

• Build a professional and consistent sales brand image to enhance the company's reputation among customers and partners.
• Design and organize training programs for the sales team on products, sales skills, consultation, and customer service processes.

5. Distribution Channel Business Activities

• Supervise to build, develop, and manage distribution channels to achieve revenue and sales targets.
• Build and develop distribution channels for product lines.
• Manage the sales system by region.
• Develop training programs and supervise the quality of distribution channels.
• Develop new customers for product lines.
• Develop and implement online sales, international /business / VIP customers.

Required skills and behaviors

1. Background / Experience

• Bachelor's degree, preferably in Business Administration, Economics, Marketing, or related fields, etc.,.
• Have at least 10 years of experience in management in Marketing & Sales, especially in the Real estate sector including business development & management.
• At least 2 years of experience in a similar position in a company of the same scale.
• Proficient in English.

2. Knowledge, Specific job skills, and Abilities

• Have in-depth knowledge of corporate management (strategic planning, financial and workforce allocation), team leadership, and human resource utilization.
• Deep understanding and continuous update on market conditions. Skills in evaluating and forecasting the Real estate market.
• Ability to develop strategies, plans for Marketing & Sales.
• Skills in identifying, evaluating, persuading, and developing distribution agents (F1).
• Product development mindset, distribution channels, target customers, market.
• Flexible and appropriate business strategy according to product lines, regions, and potential customer segments.
• Knowledge and skills in urban development.
• Ability to build customer experiences to enhance the credibility and influence of NLG projects.
• Have knowledge of implementing the company's marketing strategy, including but not limited to social media, Google, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns, email, and telemarketing.

3. Mindsets & behaviors

• Leadership and organizational skills.
• Interaction, communication, and presentation skills.
• Ability to develop, motivate the team, and adapt to environmental changes.
• Develop dispute resolution processes, manage and avoid conflicts.
• Creative, up-to-date with market trends.
• Achievement-oriented and strong guiding abilities.
• Strategic thinking
• Sense of responsibility
• Adaptability
• Initiative and innovation
• Spirit of cooperation and support
• Influential leadership
• Integrity, professionalism and ownership (Core values)