Strategy Director

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam dentsu Full time
The Strategy Director will serve as the strategic lead for the client, driving media and integrated communication strategies that accelerate business growth and strengthen long-term brand equity. This role goes beyond traditional media planning to encompass end-to-end consumer engagement, data activation, and innovative partnerships. The Strategy Director will act as a trusted advisor to senior client stakeholders, ensuring Carat delivers measurable impact and thought leadership for the client's iconic portfolio.

Job Description:

Key Accountabilities

Strategic Leadership

  • Lead all media and integrated strategy development for the client's full brand portfolio, with emphasis on big bet brands.

  • Translate the client's business vision into actionable strategies that deliver brand growth and market leadership.

  • Champion innovation by unlocking new platforms, forging breakthrough partnerships, and future-proofing the client's consumer engagement ecosystem.

Integrated Consumer Engagement

  • Build holistic end-to-end consumer journeys across touchpoints (media, digital, data, activation).

  • Drive the use of consumer insights and analytics to inform strategy, optimize impact, and measure success across brand building, conversion, and trial.

  • Extend strategic influence beyond media to integrated communications and data activation.

Client & Stakeholder Partnership

  • Act as senior strategic advisor to client leadership, ensuring strong alignment between business goals and communication plans.

  • Collaborate closely with internal teams and global/regional stakeholders to deliver unified strategies.

  • Foster trust-based partnerships that elevate Carat's role as the client's long-term business partner.

Team Leadership & Development

  • Inspire, mentor, and lead a team to deliver high-quality strategic outputs.

  • Foster a collaborative, data-driven, and innovation-oriented culture within the team.

  • Develop talent pipelines to ensure capability growth in strategy, media, and integrated planning.

Person Specification

Knowledge & Experience

  • 8–12 years' experience in marketing, communications, media, or strategy (beer or beverages experience a plus).

  • Broad expertise in media planning/buying across all channels, with strong foundations in brand, communication, and marketing strategy.

  • Proven experience in translating data and insights into growth strategies.

  • Track record of building integrated consumer journeys and driving business outcomes through media and communications.

  • Experience collaborating with business leaders to shape communication agendas.

  • Demonstrated ability to measure and evaluate media's impact across the funnel.

Skills & Abilities

  • Business- and results-driven mindset with strong commercial acumen.

  • Strategic thinker with analytical rigor and creativity.

  • Excellent communication skills, able to simplify complexity and influence senior stakeholders.

  • Strong leadership, team management, and mentoring abilities.

  • Adaptability and resilience in a fast-changing landscape.

  • Curiosity, growth mindset, and willingness to pioneer new approaches.

  • Cultural fit: ideally familiar with Vietnamese consumer and drinking culture.

Location:

Ho Chi Minh City

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

  • Director, M&S Strategy

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Nam Long Group - NLG Full time

    OverviewResponsible for planning, managing, supervising, and controlling all activities/implementation of Marketing & Sales in region to complete the business plan, as well as to achieve the goals of Nam Long Land (NLL) and NLG.Responsibility1. Marketing & Sales StrategyDevelop and control the Marketing & Sales plan, budget plan, and cost for implementing...

  • Executive Director, Strategy

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Group C-level Full time

    ResponsibilitiesLead strategic planning, growth initiatives, and corporate development projects.Identify and execute M&A and partnership opportunities across regional markets.Work closely with CEOs, investors, and business leaders to deliver transformation and value creation.Build and mentor a high-performing team driving innovation and business...

  • Director of Strategy and Development

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Aloha Consulting Group Full time

    ACG_3175_JOBOur client is a leading consumer-focused business group in Vietnam, seeking experienced professionals to join their dynamic and fast-growing organization.Key ResponsibilitiesStrategic Leadership:Design and execute long-term business strategies aligned with corporate objectives. Identify emerging market opportunities, evaluate risks, and define...

  • Director of Strategy and Development

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Aloha Consulting Group Full time

    ACG_3178_JOBOur client is a leading consumer goods business group in Vietnam, seeking experienced professionals to join their dynamic and fast-growing organization.Strategic Development: Formulate and execute long-term strategic initiatives that align with corporate vision and objectives. Detect emerging market trends and identify new growth...

  • Director Of Growth

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam AesirX Full time

    Company DescriptionAesirX is pioneering a shift in the digital marketing landscape by providing secure, privacy-focused digital solutions free from cookie dependency and third-party data exploitation. We focus on enabling businesses to utilize 1st party actionable data while adhering to GDPR standards and ensuring privacy-by-design practices. Our solutions...

  • Design Director

    2 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Tập Đoàn Khải Hoàn Land - Khai Hoan Land Real Estate Group Full time

    Company DescriptionKhai Hoan Land Real Estate Group is one of Vietnam's leading real estate corporations, providing comprehensive services in distribution, investment, project development, and talent training. With a strong nationwide network and an innovative business strategy, the company delivers world-class real estate projects while fostering a...

  • Senior Director

    2 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Aspire Lifestyles Full time

    Senior Director – Sales & Marketing (Banking & Financial Services)Location: Vietnam / SEA (flexible)Company: Aspire LifestylesAbout Aspire LifestylesAspire Lifestyles is a global leader in concierge and lifestyle management services, partnering with leading banks, financial institutions, and premium payment brands to deliver world-class customer...

  • Director of Agentic Technology

    3 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam EON TECH Full time

    Company DescriptionEONSR is Vietnam's exclusive certified partner for Google Cloud Platform (GCP) and Google Marketing Platform (GMP), as well as an official Odoo partner with specialized expertise in Healthcare and Real Estate sectors. The company provides comprehensive solutions in Data, AI, Cloud, and ERP to empower businesses to unify operations, uncover...

  • Assistant to the Director

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam EON TECH Full time ₫1,500,000 - ₫3,000,000 per year

    Company DescriptionEONSR is Vietnam's only certified company in both Google Cloud Platform (GCP) and Google Marketing Platform (GMP), and an official Odoo partner with specialized expertise in Healthcare and Real Estate. The company delivers comprehensive solutions in Data, AI, Cloud, and ERP, enabling organizations to optimize operations, extract actionable...

  • Associate Director, Recruitment

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Navitas Full time $120,000 - $180,000 per year

    Associate Director – Recruitment, East AsiaNavitas is seeking a dynamic and experienced Associate Director – Recruitment for East Asia to work for La Trobe University. This pivotal role, based in Ho Chi Minh City, Vietnam, will be instrumental in driving the university's international growth across Vietnam, Cambodia, Philippines, Singapore, and Malaysia....