Key Account Manager

20 hours ago

Ho Chi Minh City, Ho Chi Minh, Vietnam HHVN Business Consulting Full time

Key Responsibilities

International Market Development

  • Drive expansion in assigned international regions.
  • Analyze market trends, competitive landscape, and customer needs in each region.
  • Support the appointment and onboarding of new distributors or agents where required.
  • Collaborate with internal teams to adapt product assortments and commercial strategies to Clients' needs.

Account Management & Growth

  • Manage and develop a portfolio of key international accounts (distributors, retailers, contract/projects).
  • Build strong, long-term relationships with senior decision-makers and buying teams.
  • Define and execute account plans to achieve sales, margin, and distribution targets.
  • Identify upselling, cross-selling, and new business opportunities within existing accounts.

Commercial & Negotiation

  • Lead annual negotiations with key accounts, including pricing, assortment, forecasts, and commercial agreements.
  • Prepare and manage sales forecasts and budgets for key accounts.
  • Ensure profitability and alignment with overall company strategy.

Product & Project Management

  • Work closely with product development, marketing, and supply chain teams to ensure timely launches and availability.
  • Support large-scale outdoor furniture projects (hospitality, residential, commercial) from specification to delivery.
  • Represent the company at international trade fairs, exhibitions, and customer meetings.

Internal Collaboration & Reporting

  • Act as the voice of the customer internally, sharing insights and improvement opportunities.
  • Coordinate with customer service, logistics, and finance to ensure high service levels.
  • Report regularly on account performance, risks, and opportunities.

Required Experience & Skills

Experience

  • Minimum
    5–8 years
    experience as a Key Account Manager or International Sales/Sales Export.
  • Proven experience in
    furniture
  • Strong track record achievements
    international B2B accounts
    .
  • Experience working with diverse cultures and markets.

Skills & Competencies

  • Strong negotiation and commercial acumen.
  • Excellent relationship-building and communication skills.
  • Strategic mindset with hands-on execution capability.
  • Ability to manage multiple accounts and markets simultaneously.
  • Willingness to travel internationally on a regular basis.

Education & Languages

  • Bachelor's degree in Business, Marketing, International Trade, or similar.
  • Fluency in
    English
    required; additional languages are a strong advantage.

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