Shop - Senior Brand IP Campaign Specialist - Vietnam

Responsibilities
About the team

The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g., 11.11, to managing Brand IP Campaigns (e.g., Super Brand Day, New Arrival Day, Super Brand Festival) and optimizing user journeys, our team plays a pivotal role in TikTok Shop's success in the region.

Purpose of the Role

As a Senior Brand IP Campaign Specialist, you will own the end-to-end planning, execution, and optimization of Brand IP marketing campaigns in Vietnam. You will collaborate across multiple stakeholders to drive campaign impact, leverage data to inform decisions, and contribute to raising operational excellence within the team.

Responsibilities:

• Conceptualize, plan, and execute Brand IP marketing campaigns from end-to-end.

• Collaborate and coordinate with stakeholders, across local teams (eg: Category Management, Creator Management, User Growth) and regional teams (eg: IMC, Product) to align direction and co-develop high-performing campaigns.

• Analyze campaign performance and projections against GMV and order targets; translate insights into actionable plans, contingency playbooks, and optimization recommendations, including innovative ideas, partnerships, and activations to maximize impact.

• Support the Line Manager in coaching and upskilling team members, raising the team's standards in data storytelling, judgment, and operational excellence.

• Monitor trends in social media, e-commerce, digital marketing, and industry developments to inform campaign strategy and optimization.

Qualifications
Minimum Qualifications:

• Experience: 3-5 years in growth, strategy & planning, or campaign operations, preferably in consumer tech or e-commerce

• Analytical skills: Strong analytical ability to interpret data, run projections, and connect numbers with practice. Able to turn data into action and build frameworks/playbooks.

• Project management: Strong project management skills to handle multiple workstreams, timelines, budgets, and stakeholders.

• Mindset: Positive, proactive, and confident; able to stay resilient in fast-paced, ambiguous environments

• Collaboration & communication: Excellent communication and influencing skills, comfortable with senior stakeholders across functions and regions.

Preferred Qualifications:

• Proven track record in project planning and delivery, with hands-on experience in end-to-end execution.

• Experience in mentoring or coaching peers/teams; able to raise capability standards in data and operations.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​