Deputy Marketing Manager

• "Global Vacation Membership (GVM) — a proud member of
  NovaGroup
  — is a pioneering brand in premium vacation and lifestyle experiences.
• At GVM, we don't just provide services — we design memorable journeys, unlock emotions, and create long-term value.
• Our culture embraces
  speed – creativity – efficiency
  , empowering leaders to shape the future of high-end hospitality."

ABOUT THE ROLE:

• GVM is seeking a highly skilled
  Deputy Marketing Manager
  to lead brand strategy, oversee multi-channel marketing operations, and ensure effective system governance in alignment with the Group's direction.
• This role plays a key part in strengthening GVM's brand positioning, elevating customer experience, and driving long-term brand value.

KEY RESPONSIBILITIES

1. Brand Management

• Define GVM's brand positioning, develop the brand identity system, and ensure compliance in brand usage.
• Build and execute brand-building campaigns to enhance brand awareness and equity.
• Collaborate with Legal to implement trademark protection and IP-related activities for GVM.

2. Marketing & Communications Operations

• Execute and monitor all marketing, PR, and communication activities supporting business growth: promotions, loyalty programs, gifting, customer engagement, mass mailing/SMS, online ads, and sales materials.
• Manage marketing assets across all distribution channels and facilities.
• Oversee design, operations, and performance of website, fanpage, SEO, and social platforms (Facebook/Instagram/LinkedIn).
• Evaluate campaign effectiveness and propose data-driven improvements.
• Develop marketing plans tailored to each facility in alignment with Group strategy.

3. People Development & Process Management

• Build and refine marketing processes aligned with GVM's operating model.
• Train, allocate, evaluate and develop the marketing team; ensure capability building and compliance with departmental standards.
• Coordinate or deliver internal training programs and engagement activities to strengthen team performance.

4. Budget Management

• Develop and manage marketing and communication budgets.
• Ensure spending efficiency, alignment with business goals, and compliance with approved budget levels.

5. Governance & System Operations

• Lead the development of internal governance systems: regulations, processes, forms, checklists…
• Propose adjustments to the Delegation of Authority Matrix when needed.
• Maintain data, documents, and internal records in compliance with Group and GVM policies.

QUALIFICATIONS & EXPERIENCE:

• Master's/Bachelor's degree in Marketing, Communications, Journalism, or related fields.
• Minimum 10 years of experience in Marketing
  , including
  at least 5 years in a managerial or equivalent role
  .
• Experience in
  Real Estate, Hospitality, Travel, Insurance, or Services
  is highly preferred.
• Strong understanding of branding, PR, digital marketing, and social media.
• Proven PR content development skills and media relations capability.
• Strong leadership, multitasking, team collaboration, and data analysis skills.
• Ability to work under pressure with high professional standards.
• Key traits:
  Integrity – Professionalism – Result-driven mindset
  .

BENEFITS & REWARDS:

• Competitive compensation—top market range.
• 100% salary during probation.
• Performance bonus, annual bonus & allowance packages.
• Premium healthcare insurance for employees & family.
• Annual leave 12–15 days, health check, teambuilding, employee engagement activities.
• 20–40% discounts across NovaGroup ecosystem; free Citigym membership.
• Clear career development roadmap & priority for internal mobility.

LOCATION:

• 2Bis Nguyen Thi Minh Khai Street, District 1.