Social & Live Commerce Executive, D2C
1 week ago
What You Will Do
Affiliate Marketing (40%)
- Execute affiliate marketing campaigns through KOLs/KOCs across platforms such as Shopee, TikTok, and Lazada,...
- Source, negotiate, and manage relationships with KOLs/KOCs to ensure content is effective, timely, and aligned with brand positioning.
- Monitor key performance metrics (GMV, booking fees, engagement rate, etc.), analyze campaign effectiveness, and propose optimization strategies.
- Coordinate internal stakeholders (KOL, brand, platform) to ensure revenue and budget KPIs are met.
Live Commerce (AI Live Operations) (60%)
- Pitch & Plan: Support the BD team with case studies, assess feasibility, and develop a project timeline.
- Onboarding: Create detailed implementation plans, coordinate internal stakeholders
- Shooting: Ensure the equipment checklist and production quality meet platform standards.
- Pre-live: Set up livestream systems (TTS, tech infrastructure), and coordinate training sessions if needed.
- Live Execution: Oversee live sessions, handle real-time issues, and ensure smooth and effective execution.
- Reporting: Analyze sales results and engagement metrics post-live; provide insights and recommendations for future improvement.
- Retention: Develop strategies to retain and grow client relationships, and encourage recurring livestream sessions.
- Proficiency in Vietnamese & English
- Minimum of 1 year of experience as KOLs/KOCs management role in a digital marketing agency, especially in an account executive, social media role.
- Have hands-on experience in e-commerce live streaming on TikTok, Shopee Live or compatible platforms.
- Strong understanding of KOL/KOC scouting and influencer platforms.
- Result-driven and have a good sense of responsibility as well as a strong enthusiasm
- Experience working with production team: know how to check filming equipment (camera, lighting, mic), content quality.
- Experience in a fast-paced work environment
- Ability to multi-task in a fast-paced environment
- Proven organizational skills and attention to detail, as well as the ability to prioritize and work well in an environment with competing demands
- Very willing to learn every day, easy to manage and highly collaborative.
- Excellent communication and negotiation skills.
- Ability to work collaboratively with cross-functional teams.
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Quarterly, Annual MVP Awards
- Private health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in professional, active, international and dynamic environment
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