Social & Live Commerce Executive, D2C

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam AnyMind Group Full time
The Social & Live Commerce Executive position is a liaison between KOLs / KOCs and the Account/clients team, facilitating Affiliate campaigns & AI live stream operations. Responsibilities include researching & proposing micro/nano KOCs lists, and managing project scopes and timelines to ensure successful execution. The role requires strong partnership management with KOLs/KOCs and consistent communication with internal teams to track progress and knowledge of affiliate marketing industry trends
What You Will Do

Affiliate Marketing (40%)

  • Execute affiliate marketing campaigns through KOLs/KOCs across platforms such as Shopee, TikTok, and Lazada,...
  • Source, negotiate, and manage relationships with KOLs/KOCs to ensure content is effective, timely, and aligned with brand positioning.
  • Monitor key performance metrics (GMV, booking fees, engagement rate, etc.), analyze campaign effectiveness, and propose optimization strategies.
  • Coordinate internal stakeholders (KOL, brand, platform) to ensure revenue and budget KPIs are met.

Live Commerce (AI Live Operations) (60%)

  • Pitch & Plan: Support the BD team with case studies, assess feasibility, and develop a project timeline.
  • Onboarding: Create detailed implementation plans, coordinate internal stakeholders
  • Shooting: Ensure the equipment checklist and production quality meet platform standards.
  • Pre-live: Set up livestream systems (TTS, tech infrastructure), and coordinate training sessions if needed.
  • Live Execution: Oversee live sessions, handle real-time issues, and ensure smooth and effective execution.
  • Reporting: Analyze sales results and engagement metrics post-live; provide insights and recommendations for future improvement.
  • Retention: Develop strategies to retain and grow client relationships, and encourage recurring livestream sessions.
Who You Are
  • Proficiency in Vietnamese & English
  • Minimum of 1 year of experience as KOLs/KOCs management role in a digital marketing agency, especially in an account executive, social media role.
  • Have hands-on experience in e-commerce live streaming on TikTok, Shopee Live or compatible platforms.
  • Strong understanding of KOL/KOC scouting and influencer platforms.
  • Result-driven and have a good sense of responsibility as well as a strong enthusiasm
  • Experience working with production team: know how to check filming equipment (camera, lighting, mic), content quality.
  • Experience in a fast-paced work environment
  • Ability to multi-task in a fast-paced environment
  • Proven organizational skills and attention to detail, as well as the ability to prioritize and work well in an environment with competing demands
  • Very willing to learn every day, easy to manage and highly collaborative.
  • Excellent communication and negotiation skills.
  • Ability to work collaboratively with cross-functional teams.
Why You'll Love It
  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
  • Annual Leave: 15 days and other leave types
  • Quarterly, Annual MVP Awards
  • Private health Insurance
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in professional, active, international and dynamic environment


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