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Social Commerce Lead

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam NETWORLD ASIA CORP. Full time ₫1,500,000 - ₫3,000,000 per year

Brancher.X Vietnam
–formerly Havas Vietnam – is looking for an experienced
Social Commerce Lead
to lead and scale performance-driven social commerce campaigns.

In this role, you will act as the strategic partner to clients, managing relationships, driving campaign performance, and leading a cross-functional team across KOL/KOC marketing, livestream shopping, affiliate networks, and MCN (Multi-Channel Network) ecosystem.

KEY RESPONSIBILITIES

1. Client & Account Leadership

  • Act as the main client partner for social commerce projects, ensuring objectives are met and exceeded.
  • Lead client communications, manage expectations, and identify upsell/cross-sell opportunities.
  • Translate client business goals into actionable campaign strategies.

2. Campaign Strategy & Execution

  • Lead end-to-end execution of social commerce campaigns (planning → execution → optimization).
  • Manage influencer/KOL booking, livestream production, affiliate operations, and content seeding.
  • Develop and manage the MCN (Multi-Channel Network) ecosystem to scale creator collaboration and content performance across platforms.
  • Align content and messaging with brand strategy to maximize conversion and ROI.

3. Team & Vendor Management

  • Lead and mentor account executives/coordinators in daily operations.
  • Collaborate with internal teams (Media, Creative, Affiliate, Production) and external vendors (KOLs, studios, platforms).
  • Supervise UGC production, livestream hosts, and influencer deliverables to ensure quality and performance.

4. Performance Tracking & Reporting

  • Oversee campaign monitoring via affiliate dashboards, Google Sheets, Trello/Notion, CRM tools.
  • Own KPI tracking (conversion, ROI, GMV, CTR, engagement, etc.) and generate actionable insights.
  • Provide data-driven optimization recommendations to both clients and internal teams.

QUALIFICATIONS & EXPERIENCE

  • 3-5 years of experience in digital marketing, social commerce, or influencer/KOL marketing, with at least 2 years in an account management or client-facing role.
  • Proven track record in managing large-scale influencer/affiliate, MCN campaigns and mega livestream sales events.
  • Strong understanding of TikTok Shop, Shopee, Lazada, affiliate ecosystems, and short-form video trends.
  • Skilled in project management, stakeholder handling, and cross-team coordination.
  • Data-driven mindset with solid knowledge of performance marketing KPIs.
  • Excellent communication & presentation skills (English proficiency preferred).

WHO YOU ARE

  • A self-starter with a startup mindset and "make it happen" attitude.
  • Passionate about digital commerce and deeply familiar with Gen Z/Gen Y behaviors.
  • Trend-savvy, agile, and solutions-oriented in high-pressure environments.
  • Preferably with agency or e-commerce background.

WHY JOIN US?

  • Shape the future of social-driven commerce with pioneering campaigns.
  • Work with top regional brands and influential creators.
  • Fast-track career growth in an entrepreneurial, high-performance environment.
  • Competitive compensation, exposure to leadership, and hands-on experience with breakthrough campaigns.

-      Working Location: 369B-C, Le Quang Dinh Street, Binh Loi Trung Ward, Ho Chi Minh City.

-      Working Time: Monday – Friday, 8:30 AM – 6:00 PM, including 1.5h lunch-break.