Head of Social Creative

14 hours ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Social Elite Full time $192,000 - $288,000 per year

Core Mission:
To build and lead the Social First mindset across Social Elite's entire ecosystem — from creative ideation to execution — ensuring every campaign is born from social culture, crafted for social platforms, and optimized for both impact and conversion.

This role connects Creative – Strategy – Content – Creator/Influencer – MCN – Studio into a single, seamless engine that drives brand love, cultural relevance, and business outcomes.

1.Job Description:

A. Strategy & Creative Ideation

  • Develop social-first big ideas for brand campaigns across Social Elite.
  • Craft communication strategies and creative strategies for pitches and client briefs.
  • Design complete content architecture (Hero – Hub – Hygiene) tailored to TikTok, Facebook, Reels, and emerging platforms.
  • Build social-native storytelling frameworks including hooks, formats, POVs, meme logic, remixable ideas, and participation-driven concepts.

B. Social Intelligence & Trend Leadership

  • Lead social insights gathering and trend forecasting using real-time data, community behavior, and cultural signals.
  • Create an internal Social Trend Radar to guide content and campaign decisions.
  • Develop and react with tactical content/playbooks within 24–48 hours when relevant cultural trends appear.

C. Creative Production & Content Excellence

  • Work closely with Studio teams to produce social-optimized videos (short-form, ads, UGC, creator content).
  • Oversee creative quality across copywriting, social content creation, video editing, motion graphics, and production.
  • Mentor and coach creative teams to elevate their understanding of social-native content and execution.

D. Influencer/Creator Integration

  • Collaborate with MCN, KOL, KOC, and creator management teams to translate ideas into creator-friendly briefs and executions.
  • Build scalable creator ecosystems to amplify campaigns across influencer tiers.
  • Ensure consistent creative quality and brand messaging across creator outputs.

2.Job Requirements:

Professional Background:

  • 5+ years of experience in digital, social, creative, content, or MCN environments.
  • Proven track record in leading social-first campaigns in top creative/digital agencies or TikTok-first brands.

  • Deep understanding of:

  • TikTok ecosystem

  • Facebook/Instagram Reels

  • Short-form content production

  • Influencer and KOC networks

  • Social commerce dynamics

Core Competencies

  • Hybrid mindset: Creative Thinking + Strategic Planning + Social Intelligence.
  • Strong ability to transform insights and trends into breakthrough concepts.
  • Hands-on experience crafting social storytelling, hook strategy, and platform-specific video formats.
  • Data-informed thinking with the ability to optimize for engagement, virality, and conversion.

Personality Traits

  • Fast, adaptive, culturally sensitive, and social-native.
  • Proactive, experimental, and unafraid to push creative boundaries.
  • Excellent communication, leadership, and cross-team collaboration skills.

3.Benefits:

  • Work in a very motivated & open working environment.
  • Competitive salary and bonus based on the actual performance.
  • Social Insurance, Health Insurance as required by law.
  • Team Building, Company trip, bonding activities.

4.Working time and Location:

  • Monday- Friday: 9.00am - 6.00pm
  • LongBeach Building, No.1 Ba Thang Hai Street, Ward Vuon Lai, HCMC

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