User Growth Manager

I. COMPANY OVERVIEW

Unity Sport is a technology company specializing in real-time data platforms and IT applications. We are building a large-scale
real-time sports data platform

serving millions of users daily, requiring
ultra-low latency and high reliability

for global clients.

Our team is built on collaboration, agility, and continuous learning — where engineers and creators work together to turn complex challenges into seamless user experiences.

II. KEY REPONSIBILITIES

Performance Marketing & User Hunting

• Own the strategy and execution of all paid acquisition channels (Meta, Google App Campaigns, TikTok Ads, Apple Search Ads, programmatic) with the goal of acquiring
  high-quality, high-intent users

.
- Develop advanced targeting strategies, bidding models, and creative frameworks to maximize campaign performance and efficiency.
- Drive always-on performance campaigns focused on CPI, CAC, LTV, ROAS, and user quality.
- Lead experimentation across ad creatives, audiences, formats, messaging, and conversion paths.

User Growth & Funnel Optimization

• Build, monitor, and optimize the full growth funnel—from acquisition → onboarding → activation → retention.
• Identify conversion bottlenecks and collaborate with Product/Engineering to optimize landing pages, onboarding flows, and in-app experiences to increase Day 1, Day 7, and Day 30 retention.
• Conduct cohort analysis and deep funnel analysis to improve user quality and long-term value.
• Partner with Lifecycle/CRM teams to connect acquisition with re-engagement and retention strategies.

Data Analysis & Performance Insights

• Use data platforms (Firebase, Appsflyer/Adjust, GA4, BigQuery, Looker) to evaluate campaign performance and user behavior.
• Build predictive and data-backed models to guide acquisition strategy and budget allocation.
• Track, analyze, and report on KPIs such as CPI, CAC, ROAS, LTV, retention, and cohort health.
• Provide performance insights and clear recommendations to leadership on a weekly/monthly cadence.

Cross - funtional collaboration

• Work closely with Product, Data, Creative, and Engineering teams to align acquisition with product improvements and growth experiments.
• Collaborate with the Creative team to develop high-impact performance assets tailored for sports audiences.
• Mentor junior performance marketers and contribute to building a high-performance Growth team.

III. REQUIREMENTS

Must - have

• 5–8+ years of experience in
  performance marketing, user acquisition, or mobile growth

, ideally in a B2C or mobile-first environment.
- Proven ability to manage large paid media budgets and deliver strong performance outcomes.
- Strong expertise across Meta Ads, Google UAC, TikTok Ads, ASA, and programmatic channels.
- Deep understanding of mobile user funnels, retention metrics, and cohort analysis.
- Advanced analytical skills; comfortable working with data dashboards, attribution tools, and growth experimentation frameworks.
- Strong communication skills with the ability to influence cross-functional stakeholders.
- Highly data-driven, experimental, and results-focused mindset.

Nice - to have

• Experience in sports, fitness, entertainment, or any category with high-frequency user engagement.
• Experience in lifecycle marketing or retention marketing.
• Passion for sports and consumer mobile products.

IV. BENEFITS

• Competitive Pay & Bonuses: Attractive project-based bonuses and salary reviews every 6 months.
• Premium Gym Access: Free membership at a 5-star fitness club.
• Fun Pickleball Events: Join exciting pickleball activities with great prizes.
• Ergonomic Chairs: Work comfortably with high-quality ergonomic seating.
• Free Snacks & Coffee: Daily complimentary snacks and coffee.
• Team Bonding: Enjoy happy hours, birthday parties, and annual company trips.
• Health & Wellness: Annual health check-ups to keep you at your best.

V. WORKING HOURS & LOCATION

• Working Hours: 8:30 AM – 5:30 PM (Monday to Friday)
• Location: Unity Office, Room 05.15, 628A Vo Nguyen Giap, An Khanh Ward, Thu Duc City (former District 2), Ho Chi Minh City