Growth Marketing Manager – Game

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Invest Talent JSC Full time $60,000 - $80,000 per year

Our client, a decentralized music NFT game from Hong Kong, is looking for a
Growth Marketing Manager in Vietnam
to lead all marketing activities — from strategy to execution — driving player growth and brand awareness.

Key Responsibilities

  • Develop and execute data-driven marketing campaigns to drive game downloads and user acquisition.
  • Manage marketing budget, optimize ad performance (CPI, CTR, conversion).
  • Lead content and creative strategy across social media, influencer marketing, and video ads.
  • Oversee creative production (designers, video editors, etc.) to ensure timely and impactful content delivery.
  • Analyze audience behavior, market trends, and ad analytics to refine strategies and improve results.
  • Build brand visibility and community engagement across Facebook, Instagram, TikTok, Twitter, Discord, and more.
  • Provide insights from marketing data to support product/game improvement.

Success Metrics

  • Increased downloads and user engagement.
  • Lower CPI through optimized campaigns.
  • Stronger brand visibility across platforms.

Job Requirements

  • 3–5+ years of experience in digital or performance marketing, ideally in gaming or Web3/NFT projects.
  • Proven success in boosting game downloads and optimizing CPI/CTR.
  • Skilled in social media management, influencer marketing, and ad creatives.
  • Strong data analysis, campaign optimization, and project management skills.
  • Creative, results-driven, fluent in English, and comfortable working remotely.
  • Email: -

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