Marketing Communications Manager

3 days ago

Hanoi, Hanoi, Vietnam Silk Path Hotels & Resorts Full time

Role Description:

This is a full-time role for a Marketing Communications Manager for Silk Path Dong Trieu Golf, based in Hanoi. The Marketing Communications Manager will be responsible for developing and executing marketing and communication strategies to promote the brand effectively. This role includes creating and managing marketing materials, overseeing digital media campaigns, and maintaining the brand voice across multiple platforms. The manager will collaborate with cross-functional teams to drive awareness, customer engagement, and brand growth while ensuring alignment with organizational goals.

JOB RESPONSIBILITIES:

A. Planning the overall Marketing and Communication strategy for PGA Silk Path Dong Trieu

B. Content Marketing

  • Plan and create multi-platform content: Facebook, Instagram, TikTok, Website, Email Marketing, etc.

  • Write PR articles, service introductions, golf course news, event highlights, and customer experience reviews.

  • Edit content for banners, communication materials, brochures, posters, and video scripts.

  • Collaborate with the design department/partners to produce products that align with the brand's direction.

C. Digital Marketing

  • Implement and optimize Facebook/Meta Ads and Google Ads according to campaign goals.

  • Execute email marketing, automation, and other digital channels.

  • Update the website and implement other digital marketing tasks as assigned.

D. Social Media & Brand Engagement

  • Manage and operate the golf course's social media channels (Facebook, Instagram, TikTok, YouTube, etc.).

  • Collaborate with designers to produce basic visual and video content (photography, video recording, reel/TikTok editing).

  • Monitor interactions, respond to comments/inbox messages, and maintain a professional and approachable image.

  • Suggest new trends and formats suitable for the brand and targeting the right golfer group.

E. Event & Media Support

  • Participate in planning and implementing media for golf events: tournaments, activations, signing ceremonies, and brand activities.

  • On-site to record, livestream, photograph, and report on events.

  • Coordinate with Sales, Reception, and Operations departments to ensure consistent information and communication.

F. Other tasks as assigned by the Department Head and Management.

JOB REQUIREMENTS:

  • College/University degree in Marketing, Communications, PR, or related field.

  • At least 2 years of experience in Content/Digital/Social Media (preferably hospitality, sports, or high-end services).

  • Strong writing skills, creative visual and content thinking.

  • Basic experience in video shooting/photography/editing (CapCut/Premiere is an advantage).

  • Understanding of Facebook/Google advertising and Digital Marketing metrics.

-Excellent communication, coordination, and organizational skills.

  • Customer-centric thinking and high-end visual aesthetics according to brand standards.

  • Proactive, flexible, and quick to adapt to trends.

  • Ability to work under deadline pressure, especially during golf season. - Responsible, proactive, and committed to quality work.

  • Fluent in spoken, written, and listening English.

BENEFITS:

  • Salary negotiable based on ability

  • Participation in social insurance and full company benefits after 2 months of probation

  • Full benefits according to Labor Law and company policies.

  • Opportunities for career development within the Silk Path hotel and golf course system.

  • Training in golf knowledge and in-depth business skills.

  • Full benefits according to Labor Law and company policies.

  • Dynamic working environment, international service orientation.

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