Head of Admissions

About Millennia Education

Millennia Education is a forward-looking education organization based in Ho Chi Minh City, Vietnam. All of our investments and initiatives are designed with one central aim: To make a lasting and positive impact on Vietnam's educational landscape and long-term national development.

About the Role

The Head
of Admissions plays a critical role in leading the full admissions process from first inquiry to successful enrolment. This role ensures a personalized and professional admissions experience for every family, supporting the school's mission and values. The Head of Admissions is also expected to contribute to building a positive parent-school relationship during the admissions journey and early stages of enrollment

Key Responsibilities

To successfully drive student enrollment by:

• Managing and optimizing the end-to-end admissions pipeline.
• Delivering a high-quality, customer-centric admissions experience.
• Supporting enrollment-related marketing and engagement initiatives.
• Collaborating with internal teams and external partners to achieve enrollment targets.

Scope of duties include but is not limited to:

Strategic Planning

• Co-develop and implement strategic admissions plans aligned with enrollment goals and school positioning.
• Conduct ongoing market research and competitor analysis to inform planning and outreach.
• Define and track key performance indicators (KPIs) for lead generation, conversion, and enrollment.

Admissions Operations

• Lead and manage the admissions cycle from inquiry through enrollment and onboarding.
• Respond to inquiries in a timely, professional, and informative manner.
• Build relationships with prospective families, guiding them through each stage of the process.
• Coordinate school visits, tours, trial classes, assessments, and interview schedules.
• Monitor and report on application and enrollment trends, recommending actions as needed.
• Train and supervise the admissions team to ensure excellent customer service and operational efficiency.
• Collaborate with external vendors, agencies, and partners to achieve admissions goals.

Parents Communication and Early Engagement

• Act as the contact point for prospective families, ensuring consistent and supportive communication.
• Provide a seamless handover to the pastoral and academic teams after post-enrolment.
• Support welcome and orientation events to facilitate early parent engagement and integration into the school community.

Events & Representation

• Represent the school at admissions events, open houses, exhibitions, and education fairs.
• Coordinate and deliver high-impact admissions and promotional events, in collaboration with the marketing team.

Data and Reporting

• Maintain accurate and up-to-date records of all inquiries, applications, and enrollments using the school's CRM system.
• Manage the admissions CRM platform, ensuring data integrity, regular updates, and smooth system usage by the admissions team.
• Generate and analyze CRM-based reports to track pipeline performance, conversion rates, and engagement trends.
• Use data insights from the CRM to inform strategic decision-making and optimize admissions workflows.
• Train and support team members on effective use of the CRM system and propose system enhancements as needed.
• Ensure all data collection and usage complies with data protection regulations and school policies.
• Prepare and present regular reports on admissions trends, progress against targets, and forecasted enrollments to school leadership.

Budget Management

• Develop and manage the admissions department's annual budget, ensuring strategic allocation of resources.
• Monitor expenditures and ensure cost-effectiveness across admissions activities and events.
• Provide accurate, timely financial reporting related to admissions operations and support budget planning with relevant data.

Qualifications

Education

• Bachelor's degree in education, Marketing, Business Administration, Communications, or a related field. A Master's degree is preferred.
• Relevant professional certifications are an advantage.

Experience

• Minimum 5 years of experience in admissions, student recruitment, or educational consultancy at a similar level.
• Proven track record of successfully leading admissions initiatives, leading admissions processes, recruitment, and evaluation of prospective students in a dynamic international K-12 environment.

Skills and Competencies

• Strong interpersonal and communication skills in English and Vietnamese.
• Customer service oriented with a warm, approachable, and professional demeanor.
• Analytical mindset with ability to interpret enrollment data and make data-informed decisions.
• Proficient in CRM or admissions management systems.
• High attention to detail and organizational skills under pressure.
• Cultural sensitivity and ability to connect with international and local families.

Personality / Attitude

• Positive Attitude: Demonstrates a positive and proactive approach to work, inspiring and motivating others within the team.
• Integrity: Maintains the highest standards of honesty and integrity in all interactions, building trust and respect with colleagues, students, and stakeholders.
• Collaboration: Works effectively with others, fostering a spirit of teamwork and cooperation across the organization

Organizational Accountabilities

Millennia Education is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants, staff, third party providers, volunteers, and visitors to share this commitment. We follow safe recruitment practice and appointments are subject to an interview, satisfactory references, identity check and criminal record check.

At Millennia Education, we are committed to providing a word class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.

Next Steps

Are you ready to lead transformative change in education? Apply now by clicking the link and submitting your application online.