Trade Marketing Supervisor

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Blue Ridge International School Full time ₫1,200,000 - ₫3,600,000 per year

Location:
Ho Chi Minh City

Reports to:
Marketing Manager / Head of Marketing

1. Job Purpose

The Trade Marketing Supervisor is responsible for
planning, executing, and supervising trade marketing and partnership activities
to:

  • Strengthen
    brand awareness
    and visibility within parent and student communities.
  • Drive
    lead generation
    through
    direct marketing channels
    , including activations, on-ground events, and strategic partnerships.

2. Key Responsibilities

Planning & Strategy

  • Develop annual, quarterly, and monthly
    trade marketing plans
    aligned with brand and enrollment goals.
  • Propose and optimize
    activation strategies
    at key touchpoints (shopping malls, residential areas, community events, schools, etc.).
  • Build and maintain
    strategic partnerships
    with relevant businesses, organizations, and parent communities.

Execution & Supervision

  • Plan, organize, and oversee execution of various on-ground and partnership activities, including:
  • Roadshows, booth activations, fairs, family days, workshops, and co-branded events.
  • Partnership campaigns such as giveaways, sponsorships, and lead-sharing collaborations.
  • Ensure all activities meet objectives in terms of
    timing, budget, branding consistency, and lead targets.
  • Collaborate closely with Marketing
    and
    Admissions teams
    to ensure seamless campaign execution and follow-up.

Budget & Performance

  • Manage the
    trade marketing budget
    and track ROI for each activity.
  • Measure and report campaign KPIs, including:
  • Number and quality of leads generated
  • Event reach and engagement
  • Conversion rate from leads to enrollments

3. Qualifications & Skills

Education & Experience

  • Bachelor's degree in
    Marketing, Business Administration, or related fields.
  • Minimum 3 years of experience
    in trade marketing, activation, or partnership management in
    education, FMCG, or service industries.
  • Experience in education marketing
    or premium service brands is a strong plus.

Skills & Attributes

  • Strong
    planning, organization, and project management
    skills.
  • Good understanding of
    consumer journey and parent insights.
  • Excellent negotiation, communication, and vendor management
    skills.
  • Proactive, resourceful, and able to perform under pressure.

4. Benefits

  • Competitive salary and
    performance-based incentives (KPI bonus).
  • Dynamic and creative working environment in the modern education sector.
  • Career growth opportunities toward Trade Marketing Manager
    or
    Brand Manager
    roles.
  • Full benefits in accordance with labor law and company policy.

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