Senior Trade Marketing Manager

1 day ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Karofi Global Full time

Position Overview

  • Lead the development and governance of regional trade marketing strategies for Southeast Asia.
  • Ensure consistent and locally adaptable execution across all markets.
  • Strengthen in-store visibility, activation effectiveness, and sell-out performance.
  • Manage regional trade budgets, performance KPIs, and cross-market alignment.
  • Support markets in deploying high-quality trade programs, POSM, and activation toolkits.

Key Responsibilities

Regional Planning & Strategy

  • Develop annual and quarterly trade marketing plans, regional trade calendars, and channel strategies (Project, MT, Retail).
  • Consolidate market insights and competitor movements to refine trade direction.

Market Coordination & Alignment

  • Partner with in-country Marketing Manager and
    Trade Marketing Executive to localize global toolkits and execute programs effectively.
  • Conduct monthly/quarterly performance reviews and drive corrective actions.
  • Ensure alignment with HQ Sales, Product, and Brand teams.

Budget & Performance Management

  • Manage regional trade marketing budgets, including planning, allocation, and tracking.
  • Monitor trade KPIs (sell-out, visibility, ROI, compliance) and provide regular performance reports.

Execution & Program Delivery

  • Deploy regional POSM guidelines, merchandising standards, and activation toolkits.
  • Oversee POSM production quality, timelines, and distribution across markets.
  • Manage assets and stocks of marketing collateral.
  • Proactively align with H.O and local teams for production

Managements

  • Develop and enforce trade execution SOPs, reporting formats, and auditing processes.
  • Drive continuous optimization in planning, reporting, and execution workflows.

Qualification

  • Bachelor's degree in Marketing, Business, or related field.
  • 6–8 years of Trade Marketing experience; regional/multi-market experience preferred.
  • Background in FMCG, Consumer Electronics, or Home Appliances is a plus.
  • Proven experience in channel activation, POSM management, and trade execution.
  • Strong strategic planning and hands-on execution ability.
  • Excellent cross-country coordination and stakeholder management skills.
  • Strong analytical skills with experience interpreting trade KPIs.
  • Proficiency in Microsoft Office; ability to apply AI tools is a plus.
  • Fluent English skill.
  • Willing to have frequent business travel.

About us

Karofi, a member of Tecomen Group (est. 2006), is Vietnam's No.1 water purifier brand, specializing in advanced household solutions such as water purifiers, air purifiers, and hot & cold dispensers.

With a 36,000 m² manufacturing hub producing over 2 million purifiers and 30 million filters annually, Karofi exports to 50+ countries and serves 10,000+ sales points worldwide.

Driven by cutting-edge technologies like AiOTec and Voice Call, we are on a mission to become a Top 3 global leader in water and air solutions by 2040.

Joining Karofi means becoming part of a dynamic, innovation-driven international team, where your expertise contributes directly to improving lives through cleaner water and healthier air — while enjoying competitive benefits, growth opportunities, and a collaborative culture.


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