Director Marketing Strategy

JOB DESCRIPTION

Strategic Direction & Development

Develop and lead marketing, brand communication, Integrated Marketing Communications (IMC), and digital transformation strategies for corporate clients.

Analyze market trends, consumer behavior, competitors, and internal data to identify insights and growth opportunities.

Provide long-term strategic direction for brands, including positioning, communication strategy, key messaging, engagement channels, and performance metrics (KPIs).

Lead the process of developing strategic proposals for pitching or contract renewal.

Team Management & Strategic Capability Development

Manage, direct, and develop the Strategy, Creative, Art, Social, and Marketing teams.

Establish workflows, strategic frameworks, creative guidelines, and analytical/planning support tools.

Train and coach the team to enhance strategic thinking and the ability to convert insights into executable solutions.

Evaluate team performance based on KPIs related to strategy quality, campaign effectiveness, and client satisfaction.

Client & Strategic Project Management

Act as the key point of contact for strategic direction and high-level consultation for Novaon's key clients.

Collaborate closely with Account, Media, Creative, and Data teams to ensure seamless strategic execution.

Monitor and analyze campaign performance, providing insights, reports, and recommendations for improvement.

Directly participate in critical Novaon Group projects (rebranding, internal products, Novaon brand campaigns).

Internal Strategic Capability Development for Novaon

Co-create "product strategies" and strategic service models for Novaon.

Develop the IMC strategic standards, brand planning models, and integrated communication solutions.

Propose improvements to the cross-departmental working model to maximize the synergy between strategy, creativity, and data.

REQUIREMENTS

Experience & Expertise

A minimum of 6–8 years of experience in communication strategy, marketing, IMC (Integrated Marketing Communications), or brand strategy within an agency or media group.

Proven experience in leading multidisciplinary teams (Art, Creative, Strategy, Marketing).

Deep understanding of digital communication channels, the Customer Journey, and content strategy.

Preference will be given to candidates with experience in implementing IMC or Digital Transformation strategies for large enterprises.

Skills

Strong strategic and logical thinking ability, with a focus on insight-driven solution orientation.

Excellent presentation, storytelling, and proposal writing skills.

Driven by delivering tangible impact for clients, moving beyond mere ideas.

Open-minded, ready to share knowledge, and capable of multi-directional collaboration across teams.

Passionate about creativity, innovation, and digital transformation in marketing and communications.

Strong leadership, coaching, and inspiring capabilities.

Flexible, proactive, eager to learn, and adaptable to a fast-paced agency environment.

BENEFITS AND WORK ENVIROMENT

Salary Review and Clear Bonus Policy:Salary is reviewed every 6 months based on performance.

Transparent career path with numerous opportunities for advancement, skill development, and career progression.

Professional Work Environment:Work in a leading Digital Marketing corporation in SEARecognized as one of Vietnam's Top Technology Enterprises and among the Top 500 fastest-growing companies in Vietnam from 2018 to 2021.

Comprehensive Insurance and Benefits:

Fully covered social insurance (SI), health insurance (HI), unemployment insurance (UI), and trade union contributions as per state regulations.

Benefits according to labor laws, along with company-specific perks such as periodic health check-ups, team building, annual trips, birthday celebrations, special occasion gifts, and internal events throughout the year.

Training and Development:Opportunities to participate in internal and external training courses to enhance expertise and keep up with market trends.

Dynamic and Energetic Colleagues: Work with a young, dynamic, experienced, and passionate team.

This comprehensive package highlights a clear career development path, professional working environment, and attractive benefits, making it a compelling offer for candidates in the Digital Marketing industry

LOCATION:

HN: 219 Trung Kinh, Cau Giay

HCM: 215 Nguyen Van Thu, Quan 1