Strategy Director

JOB DESCRIPTION

Strategic Direction & Development

• Develop and lead marketing, brand communication, Integrated Marketing Communications (IMC), and digital transformation strategies for corporate clients.
• Analyze market trends, consumer behavior, competitors, and internal data to identify insights and growth opportunities.
• Provide long-term strategic direction for brands, including positioning, communication strategy, key messaging, engagement channels, and performance metrics (KPIs).
• Lead the process of developing strategic proposals for pitching or contract renewal.

Team Management & Strategic Capability Development

• Manage, direct, and develop the Strategy, Creative, Art, Social, and Marketing teams.
• Establish workflows, strategic frameworks, creative guidelines, and analytical/planning support tools.
• Train and coach the team to enhance strategic thinking and the ability to convert insights into executable solutions.
• Evaluate team performance based on KPIs related to strategy quality, campaign effectiveness, and client satisfaction.

Client & Strategic Project Management

• Act as the key point of contact for strategic direction and high-level consultation for Novaon's key clients.
• Collaborate closely with Account, Media, Creative, and Data teams to ensure seamless strategic execution.
• Monitor and analyze campaign performance, providing insights, reports, and recommendations for improvement.
• Directly participate in critical Novaon Group projects (rebranding, internal products, Novaon brand campaigns).

Internal Strategic Capability Development for Novaon

• Co-create "product strategies" and strategic service models for Novaon.
• Develop the IMC strategic standards, brand planning models, and integrated communication solutions.
• Propose improvements to the cross-departmental working model to maximize the synergy between strategy, creativity, and data.

JOB REQUIREMENTS

Experience & Expertise

• A minimum of 6–8 years of experience in communication strategy, marketing, IMC (Integrated Marketing Communications), or brand strategy within an agency or media group.
• Proven experience in leading multidisciplinary teams (Art, Creative, Strategy, Marketing).
• Deep understanding of digital communication channels, the Customer Journey, and content strategy.
• Preference will be given to candidates with experience in implementing IMC or Digital Transformation strategies for large enterprises.

Skills

• Strong strategic and logical thinking ability, with a focus on insight-driven solution orientation.
• Excellent presentation, storytelling, and proposal writing skills.
• Driven by delivering tangible impact for clients, moving beyond mere ideas.
• Open-minded, ready to share knowledge, and capable of multi-directional collaboration across teams.
• Passionate about creativity, innovation, and digital transformation in marketing and communications.
• Strong leadership, coaching, and inspiring capabilities.
• Flexible, proactive, eager to learn, and adaptable to a fast-paced agency environment.

BENEFITS AND WORK ENVIRONMENT

Salary:
Negotiable

Salary Review and Clear Bonus Policy
: Salary is reviewed every 6 months based on performance.

Transparent career path with numerous opportunities for advancement, skill development, and career progression.

Professional Work Environment
: Work in a leading Digital Marketing corporation in SEARecognized as one of Vietnam's Top Technology Enterprises and among the Top 500 fastest-growing companies in Vietnam from 2018 to 2021.

Comprehensive Insurance and Benefits:

• Fully covered social insurance (SI), health insurance (HI), unemployment insurance (UI), and trade union contributions as per state regulations.
• Benefits according to labor laws, along with company-specific perks such as periodic health check-ups, team building, annual trips, birthday celebrations, special occasion gifts, and internal events throughout the year.

Training and Development
: Opportunities to participate in internal and external training courses to enhance expertise and keep up with market trends.

Dynamic and Energetic Colleagues
: Work with a young, dynamic, experienced, and passionate team.

This comprehensive package highlights a clear career development path, professional working environment, and attractive benefits, making it a compelling offer for candidates in the Digital Marketing industry