Current jobs related to Product Marketing - Ho Chi Minh City, Ho Chi Minh - Nafoods Group

  • Marketing Lead – B2B Marketing

    6 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam PMAX - Total Marketing Partner Full time ₫10,000,000 - ₫20,000,000 per year

    ObjectivesWe are looking for an full-stack Marketing Lead with a strategic mindset, a passion in B2B marketing (Corporate Marketing & Product Marketing), community building, and digital marketing in general. You will be the leader to our dynamic marketing team, shaping and driving impactful strategies to achieve outstanding business results for PMAX.Job...

  • Marketing Specialist

    5 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Global B2B Marketing Company Full time

    ■ Responsibility:Conduct market research and analysis in Vietnam to understand competitors and customer demand, providing strategicmarket insights.Assist in developing and executing local marketing strategies to enhance brand awareness and market share.Maintain existing social media accounts and official website, identify more promotional channel and...

  • Product Marketing

    10 hours ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Shopee Full time

    About The TeamShopee Ads is a core strategic pillar that helps brands and sellers drive measurable business results by connecting them with potential customers. As a key revenue driver for Shopee, our mission is to empower sellers to grow their business through impactful advertising solutions.From search and recommendation ads to livestream and video...

  • Product Marketing

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Timo Digital Bank by BVBank Full time $60,000 - $80,000 per year

    About TimoEverybody dreams of being rich(er) and fears being poor. Timo supports you in achieving this dream. Financially, we support across the 5 functions of money: moving, managing, accessing, growing, and protecting your money.Being rich however, means more than just having a lot of money. Enjoying a rich life includes making money more fun and emotional...

  • Product Marketing

    2 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Timo Digital Bank by BVBank Full time

    About TimoEverybody dreams of being rich(er) and fears being poor. Timo supports you in achieving this dream. Financially, we support across the 5 functions of money: moving, managing, accessing, growing, and protecting your money.Being rich however means more than just having a lot of money. Enjoying a rich life includes making money more fun and emotional...

  • Product Marketing Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam OPSWAT Full time ₫120,000 - ₫180,000 per year

    OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has...

  • Product Marketing Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam OPSWAT Full time $100,000 - $120,000 per year

    OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has...

  • Product Marketing Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Opswat Full time $40,000 - $80,000 per year

    The PositionAs a Product Marketing Manager at OPSWAT, you will help bridge our product innovation with customer adoption and market success. In this high-impact, cross-functional role, you will work closely with Product, Sales, and Marketing teams to support product launches, GTM strategy, and revenue-driving initiatives. This is an excellent opportunity to...

  • Marketing Specialist

    4 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty TNHH Marketing SOLUTIONS Vietnam Full time

    Mô tả công việc:(Mức lương: triệu VNĐ)Develop and execute social media strategies for all brands to increase brand awareness, drive engagement, and improve leads.Plans campaigns including account setup, strategy development, organisation and management of all marketing activities.Optimise campaigns for main search engines through effective...

  • Product Marketing Specialist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Opswat Full time ₫120,000 - ₫240,000 per year

    The Position OPSWAT is looking for an experienced Product Marketing Specialist for the MetaDefender product line. You will work closely with team members from product development, product management, design, digital marketing, sales, and sales engineering to help drive the planning and tactics of our product marketing strategy. In this role, you will build...

Product Marketing

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Nafoods Group Full time ₫1,500,000 - ₫3,000,000 per year
  • Location:
    Nguyen Van Huong, Thao Dien, District 2, HCMC
  • Working time:
    Monday – Friday (8 hours/day)
  • Industry:
    Consumer Goods

Key Responsibilities

  • Collect and analyze market and consumer data (trends, behaviors, competitors) to generate insights and identify opportunities for product development.
  • Lead the development of Product Briefs/PRDs for each project: define USP, target consumers, price–pack–promo strategy, COGS objectives, and timelines.
  • Collaborate with R&D to develop product samples, refine formulations, and coordinate concept/packaging/usage tests to validate product direction.
  • Work with QA and Legal to ensure labeling, claims, and product standards comply with regulations.
  • Plan and coordinate pilot production with factories; oversee the process from pilot → SOP → commercialization.
  • Hand over product information (USP, usage guidelines, technical details) to Marketing/Sales for go-to-market execution.
  • Track post-launch performance (ratings, feedback, improvements) and recommend next-stage developments.
  • Report project progress, risks, and cost overview to the Marketing Director.
  • Coordinate with research agencies and validate research reports and data quality.
  • Support R&D with BOM/COGS optimization and alternative raw materials.
  • Participate in S&OP meetings during launch phases to align production and material planning.
  • Perform other tasks assigned by the Marketing Director.

REQUIREMENTS

Education

  • Bachelor's degree in Marketing, Market Research, Economics, Statistics, or Business Administration
  • Knowledge of Food Technology, Cosmetics, or Packaging is an advantage.

Experience

  • 2–3 years of experience in FMCG Marketing, Consumer Insights, or Brand Management.

Professional Skills

  • Research & insights: design/coordinate U&A, concept/pack tests, social listening.
  • Product development: drafting Product Briefs/PRDs, defining USP, price–pack–promo, and COGS targets.
  • Data analysis & storytelling: proficiency in Excel (pivot, vlookup) and PowerPoint; knowledge of Power BI is a plus.
  • Project management: experience with stage-gate process and cross-functional collaboration (Marketing–Sales–R&D–QA/Reg–Finance–Factory).
  • Presentation & persuasion: ability to turn insights into clear, actionable recommendations.

Competencies

  • Strong understanding of FMCG market and structured thinking with prioritization skills.
  • Discipline and compliance with labeling/claim regulations.
  • Ability to influence without authority and work effectively in cross-functional teams.
  • Risk and timeline management.

Languages

  • English: able to read research/benchmark reports and communicate with vendors (TOEIC ≥650 or IELTS ≥5.5).

BENEFIT

  • Salary: Negotiable
  • Lunch allowance
  • Fixed 13th-month salary
  • Performance bonus (KPI)
  • Holiday and Tet bonuses
  • Company-provided laptop and working equipment
  • Full salary-based social insurance
  • Quarterly corporate training programs
  • Participation in various team engagement activities (Team Building, Company Trip, etc.)